This paper reports on a study of consumer behavior in tourism. It surveyed approximately 550 tourists in the north of Vietnam to assess levels of consumer behavior including perception, attitude and behavior. Independent variables included region and the gender of tourists. Although there are no region and gender differences in consumer behavior, correlations and mediating relationships are found.
Inhaltsverzeichnis (Table of Contents)
- Summary
- 1 Introduction
- 1.1 Purposes of the study.
- 1.2 Hypotheses
- 2 Literature review
- 2.1 Consumer behavior in tourism
- 2.2 Perceptions
- 2.3 Attitudes
- 3 Methods
- 3.1 Sample.
- 3.2 Instrumentation
- 3.3 Statistical procedures.
- 4 Results
- 4.1 Latent structure.
- 4.2 Correlation relationships
- 4.3 Mediating relationships.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to investigate the relationship between tourist perceptions, attitudes, and behaviors, specifically focusing on the mediating role of attitudes in the relationship between perceptions and behaviors. The research utilizes a mediation analysis to examine the direct and indirect pathways between these variables.
- Consumer behavior in tourism
- Tourist perceptions
- Tourist attitudes
- Mediating relationships
- Statistical analysis of tourism data
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1 introduces the research objectives and presents the hypotheses that will be tested throughout the study. The focus is on understanding the influence of perceptions and attitudes on tourist behavior.
- Chapter 2 delves into a review of existing literature related to consumer behavior in tourism, specifically exploring the concepts of perceptions, attitudes, and their connection to tourist decisions.
- Chapter 3 outlines the methodology employed in the research, including the sample selection, data collection instruments, and statistical procedures used for analyzing the collected data.
- Chapter 4 presents the results of the study, exploring the latent structure of the variables, the correlation relationships between them, and the mediating relationships between tourist perceptions, attitudes, and behaviors.
Schlüsselwörter (Keywords)
The primary keywords and themes explored in this study include: consumer behavior, tourism, perceptions, attitudes, mediation analysis, statistical analysis, and behavioral patterns in tourism contexts.
- Quote paper
- Giap Binh Nga (Author), 2019, Consumer Behavior in Tourism. A Mediation Analysis of Attitude, Munich, GRIN Verlag, https://www.grin.com/document/476763
