Analysis of the business and financial performance of Ryanair

Bachelor Thesis , 2011 , 32 Pages , Grade: 50%

Business economics - Accounting and Taxes

The aim of this research is to analyze the business and financial performance of Ryanair by focusing on financial and non-financial performance such as financial management, business strategy, future prospects and ways of achieving its objectives in its competitive environment from a stakeholder point of view.

In 1985, Ryanair was set up by the Ryan family with a share capital of just £1, and a staff of 25. The company launched its first route in July with daily flights from Waterford in the southeast of Ireland to London Gatwick. Since then, the company has grown considerably and became one of Europe’s largest low-fare airlines.

TABLE OF CONTENTS

1.INTRODUCTION
1.1 PROJECT TOPIC AND SELECTED ORGANIZATION
1.2 REASONS FOR CHOOSING THE TOPIC
1.3 OBJECTIVES OF THE REPORT
1.4 RESEARCH APPROACH

2.INFORMATION GATHERING.
2.1 SOURCES USED AND REASONS
2.2 METHODS OF INFORMATION COLLECTION
2.3 CONSTRAINTS OF INFORMATION GATHERING
2.4 ETHICAL ISSUES

3.ACCOUNTING AND BUSINESS TECHNIQUES8
3.1 ACCOUNTING AND BUSINESS TECHNIQUES USED
3.2 CONSTRAINTS OF ACCOUNTING AND BUSINESS TECHNIQUES

4.ANALYSIS AND PRESENTATION10
4.1 COMPANY BACKGROUND
4.2 REVENUE ANALYSIS
4.2.1 GEOGRAPHICAL BREAKDOWN
4.2.2 SEGMENTAL BREAKDOWN
4.3 FINANCIAL PERFORMANCE ANALYSIS
4.3.1 GROSS PROFIT ANALYSIS
4.3.2 NET PROFIT ANALYSIS
4.3.3 ANALYSIS OF OPERATING EXPENSES
4.4 LIQUIDITY
4.4.1 CURRENT RATIO
4.4.2 CASH AND CASH EQUIVALENTS
4.4.3 CASH FLOW FROM OPERATIONAL ACITIVITIES TO CURRENT LIABILITIES
4.4.4 CASH FLOW ANALYSIS
4.5 RETURN
4.5.1 RETURN ON CAPITAL EMPLOYED
4.5.2 EBITDA
4.6 CONTROL MEASURES
4.6.1 RECEIVABLE DAYS
4.6.2 PAYABLE DAYS
4.6.3 TURNOVER PER EMPLOYEE
4.6.4 PROFIT PER EMPLOYEE
4.7 FINANCIAL RATIO
4.7.1 GEARING RATIO
4.7.2 INTEREST COVER
4.7.3 EARNING PER SHARE
4.8 SWOT ANALYSIS
4.8.1 STRENGTHS
4.8.2 WEAKNESSES
4.8.3 OPPORTUNITIES
4.8.4 THREATS
4.9 PESTEL ANALYSIS
4.9.1 POLITICAL
4.9.2 ECONOMICAL
4.9.3 SOCIAL
4.9.4 TECHNOLOGICAL
4.9.5 ENVIRONMENTAL
4.9.6 LEGAL

5.CONCLUSION

6.APPENDICES

7.REFERENCES

• College: Oxford Brookes University
• Grade: 50%
• Author: Salamun Adnan (Author)
• Publication Year: 2011
• Pages: 32
• Catalog Number: V477505
• ISBN (eBook): 9783668961586
• ISBN (Book): 9783668961593
• Language: English
• Tags: analysis, ryanair, financial analysis, business performance