It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.
Inhaltsverzeichnis (Table of Contents)
- Intellectual Property Rights (IPR)
- The Copyright ©
- The Patent
- Design Protection
- The Trademark ™
- Advertising
- European Legislation on Misleading and Comparative Advertising.
- International Codes of Advertising
- Special Rules in some Contracts
- Distance Contracts
- Contracts negotiated away from business premises_
- Package Travel
- Purchase of the right to use immovable property on a timeshare basis
- Consumer Credit
- Competition - Law
- Theoretical Introduction
- Undertakings
- The Objective
- Exemptions under Article 81 (3)
- Individual Exemption
- Block Exemption
- Vertical and Horizontal agreements
- Horizontal agreements
- Vertical agreements_
- Does it make sense to condemn vertical agreements?
- Exclusive Distribution Agreement (EDA).
- Exclusive Purchasing Agreements (EPA)
- Competition within the Car Sector in the European Union
- Voices against the expiration_
- Theoretical Introduction
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document provides a concise overview of European and international marketing law, particularly focusing on intellectual property rights, advertising, special contract rules, and competition law. Its purpose is to offer a practical guide to these essential aspects of marketing.
- Protection of intellectual property
- Regulation of advertising practices
- Legal framework for specific types of contracts
- Principles and application of competition law
- International and European legislative frameworks
Zusammenfassung der Kapitel (Chapter Summaries)
- Intellectual Property Rights (IPR): This chapter explores the importance of IPR in protecting creative works and inventions, explaining the legal framework for copyright, patents, design protection, and trademarks. It delves into national and international legislation, highlighting key conventions and organizations involved in enforcing these rights.
- Advertising: This section focuses on advertising regulations in Europe, specifically addressing misleading and comparative advertising. It examines the European legislation governing these practices and outlines international codes of advertising.
- Special Rules in some Contracts: This chapter provides an overview of specific contract rules applicable to distance contracts, contracts negotiated away from business premises, package travel, timeshare agreements, and consumer credit.
- Competition - Law: This chapter explores the theoretical foundations of competition law, introducing concepts such as undertakings, objectives, exemptions, and vertical and horizontal agreements. It delves into specific examples like exclusive distribution and purchasing agreements, ultimately focusing on competition within the car sector in the European Union.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this text include: intellectual property rights, copyright, patents, design protection, trademarks, advertising, misleading advertising, comparative advertising, contract law, distance contracts, package travel, consumer credit, competition law, undertakings, exemptions, vertical agreements, horizontal agreements, exclusive distribution, exclusive purchasing, European Union, international legislation.
- Quote paper
- David Nowak (Author), Robert Reiter (Author), 2002, Marketing Law - A brief guide European and International aspects of Marketing Law, Munich, GRIN Verlag, https://www.grin.com/document/47787
