The Nebelhornbahn AG is a small domestic Public Limited Company. In cooperation with its business partner Fellhornbahn GmbH it serves the largest linked skiing area of Germany.
It is situated in the Bavarian Alps and operates a cable car from the village Oberstdorf up to the peak of Nebelhorn mountain, 2224 meters above sea level. Besides it runs several towropes and chairlifts as well as restaurants and kiosks mainly catering for tourists. However, carryings represent the main part (85%) of its business and thereof winter sports have a share of 43%.
When it was founded in 1927 it was the longest passenger carrying cableway in the world. Nowadays, it has an overall length of 5770 m. In three sections it climbs over a distance of 1385 m and has a carrying capacity of 560 persons per hour. With a permanent staff of 67 employees and an annual turnover of 5.9 million Euros it is one of the main cable car operators in the Oberallgaeu area. Overall there are 21 cable car companies and 4 in the village of Oberstdorf.
The market of Nebelhornbahn AG is strongly connected with tourism in the Oberallgaeu region. The company’s customers are mainly tourists from Germany and Austria and about 16% of them come from foreign, mostly European, countries. Oberstdorf is a popular holiday resort with a long tradition and hence a lot of older regular customers. In addition there are plenty of daily visitors from the nearby cities and domestic costumers as well. The picturesque landscape and mountain scenery around Oberstdorf offers many leisure activities to athletes, families, health visitors, culture enthusiasts or those who simply seek relaxation.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Major macro-environmental influences
- Economic Influences
- Political Influences
- Sociocultural Influences
- Ecology and natural changes
- Technological Influences
- Sources of Competition
- Threat of New Entrants
- The Power of Suppliers
- Threat of substitutes
- The Power of Buyers
- Competitive Rivalry
- SWOT Analysis
- The Strengths
- The Weaknesses
- The Opportunities
- The Threats
- Recommendations
- References
- Appendix
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to provide a comprehensive analysis of the macro-environmental influences and competitive landscape of Nebelhornbahn AG, a cable car company situated in the Bavarian Alps. The report analyzes the company's position within the tourism industry, considering both the economic and competitive forces impacting its operations.
- Economic influences on the tourism industry
- Competitive forces within the cable car industry
- SWOT analysis of Nebelhornbahn AG
- Recommendations for improving the company's competitive position
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: Provides an overview of Nebelhornbahn AG, including its operations and its position within the tourism industry.
- Major macro-environmental influences: Analyzes the economic influences impacting the tourism industry, focusing on trends in GDP, consumer spending, and unemployment in Europe and Germany. The chapter uses charts and figures to illustrate the macroeconomic factors relevant to the company.
- Sources of Competition: Examines the competitive landscape within the cable car industry using Porter's Five Forces framework, exploring factors such as the threat of new entrants, the bargaining power of suppliers and buyers, and the threat of substitute products.
- SWOT Analysis: Conducts a SWOT analysis of Nebelhornbahn AG, identifying the company's strengths, weaknesses, opportunities, and threats. This analysis highlights the internal and external factors that influence the company's competitive position.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this report include tourism industry, macro-environmental influences, economic trends, competitive forces, Porter's Five Forces, SWOT analysis, and cable car industry. The analysis focuses on understanding the economic context and competitive landscape within which Nebelhornbahn AG operates.
- Quote paper
- Ulrike Messbacher (Author), Markus Assner (Author), 2004, Corporate Analysis "Nebelhornbahn AG CS", Munich, GRIN Verlag, https://www.grin.com/document/48221
