Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London


Research Paper (postgraduate), 2018

49 Pages, Grade: A


Excerpt


Table of Contents

Executive Summary

Chapter I- Introduction
1.1 Introduction
1.2 Background
1.3 Problem Statement
1.4 Research Aim and Objectives
Research Questions
1.5 Significance of the study
1.6 structure of the Thesis

Chapter II- Literature Review
2.1 The importance of Advertising
2.2 Manipulative Advertising
2.2.1 Characteristics of manipulative Advertising
2.2.2 Manipulation in Food Advertising
2.3 Consumer perceptions of Advertising
2.4 The Consumer Buying Decision Process
2.4.1 Impact of Advertising on Consumer perceptions
2.5 Ready to Eat (RTE) market in UK
2.5.1 Key RTE Consumers’ trends
2.5.2 Competitive Landscape
2.5.3 Prospects of RTE in UK

Chapter 3: Methodology
3.1 Research Design
3.2 Research Philosophy
3.3 Research Approach
3.4 Research Strategy
3.5 Sampling
3.5.1 Respondents of the study
3.5.2 Sample Size
3.6 Data Collection
3.6.1 Secondary data
3.6.2 Primary Data
3.6.3 Questionnaire
3.7 Analysis of Data
3.8 Ethical Considerations

Chapter IV- Data Analysis
4.1 Analysis of collected data
4.2 Consumers Personal Information
4.3 Consumer trends of RTE Foods
4.4 Perceptions of RTE Advertisements
4.5 Summary of Research Findings

Chapter V- Conclusion and Recommendations
5.1 Conclusion
5.2 Recommendations

References

Appendix - QUESTIONNAIRE
A. Reflective Statement
B. Contextualisation Statement

Excerpt out of 49 pages

Details

Title
Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London
College
BPP University
Grade
A
Author
Year
2018
Pages
49
Catalog Number
V489410
ISBN (eBook)
9783668958364
ISBN (Book)
9783668958371
Language
English
Keywords
Manipulative Advertising, consumer perception, Fast food Market London, Impact of manipulative marketing, Impact of marketing in the business, London food marketing techniques, quantitative marketing analysis, manipulative marketing and consumer perception, Manipulation in Food advertising, Ready to eat UK market, The Consumer Buying Decision Process, Competitive Landscape, Ready to Eat consumption UK, Segmentation of food market, UK food market, London Food market
Quote paper
Muhammad Khurram (Author), 2018, Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London, Munich, GRIN Verlag, https://www.grin.com/document/489410

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