Excerpt
Table of Contents
Executive Summary
Chapter I- Introduction
1.1 Introduction
1.2 Background
1.3 Problem Statement
1.4 Research Aim and Objectives
Research Questions
1.5 Significance of the study
1.6 structure of the Thesis
Chapter II- Literature Review
2.1 The importance of Advertising
2.2 Manipulative Advertising
2.2.1 Characteristics of manipulative Advertising
2.2.2 Manipulation in Food Advertising
2.3 Consumer perceptions of Advertising
2.4 The Consumer Buying Decision Process
2.4.1 Impact of Advertising on Consumer perceptions
2.5 Ready to Eat (RTE) market in UK
2.5.1 Key RTE Consumers’ trends
2.5.2 Competitive Landscape
2.5.3 Prospects of RTE in UK
Chapter 3: Methodology
3.1 Research Design
3.2 Research Philosophy
3.3 Research Approach
3.4 Research Strategy
3.5 Sampling
3.5.1 Respondents of the study
3.5.2 Sample Size
3.6 Data Collection
3.6.1 Secondary data
3.6.2 Primary Data
3.6.3 Questionnaire
3.7 Analysis of Data
3.8 Ethical Considerations
Chapter IV- Data Analysis
4.1 Analysis of collected data
4.2 Consumers Personal Information
4.3 Consumer trends of RTE Foods
4.4 Perceptions of RTE Advertisements
4.5 Summary of Research Findings
Chapter V- Conclusion and Recommendations
5.1 Conclusion
5.2 Recommendations
References
Appendix - QUESTIONNAIRE
A. Reflective Statement
B. Contextualisation Statement
- Quote paper
- Muhammad Khurram (Author), 2018, Impacts of Manipulative Advertising on the Consumer Perceptions of Ready-To-Eat Foods Market in London, Munich, GRIN Verlag, https://www.grin.com/document/489410
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