Factors influencing the female consumers’ attitude and purchasing behaviour of functional foods in UK


Research Paper (undergraduate), 2017

10 Pages, Grade: A


Abstract or Introduction

Functional food products or diets are classified on the basis of the one or more unique aspect or benefit to the body functions further than the normal nutritional benefits of the food to the human body (Khan, et al 2013). Though the growth rate of the global food industry declined in recent decades the growth rate of functional food recorded at 10% to 15% per annum in the UK. Moreover, the functional foods annual turnover forecasted to reach £1.4bn in the UK in 2012. Additionally, the rate of increase in the consumption of dietary functional products is significant in the UK in recent years. In view of this significant value of functional foods in the UK market, it is important to understand the implication of external and internal influences of the consumers purchasing behaviour. Hence, this proposal addresses important issues to be discussed in the proposed research.

Details

Title
Factors influencing the female consumers’ attitude and purchasing behaviour of functional foods in UK
College
( Middlesex University in London )
Grade
A
Author
Year
2017
Pages
10
Catalog Number
V489412
ISBN (eBook)
9783668966765
Language
English
Keywords
factors influencing consumer behaviour, purchasing behaviour, female purchasing behaviour, functional foods UK, consumer behaviour, healthy diet issues, world health organisation, mix method approach, perception of female consumers, UK food market
Quote paper
Muhammad Khurram (Author), 2017, Factors influencing the female consumers’ attitude and purchasing behaviour of functional foods in UK, Munich, GRIN Verlag, https://www.grin.com/document/489412

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