A small division within Microsoft launched the online travel booking site Expedia.com in 1996. The main goal back then was to offer the consumer a new way to research and book their travel independently.
Nowadays, Expedia is among the top leaders Website Supplier – Expedia in online travel, with a notable portfolio of leading travel brands like Hotels.com, Trivago, Hotwire and many more.
Inhaltsverzeichnis (Table of Contents)
- Website Supplier - Expedia
- E-Business Models
- Revenue Model
- Advertising Revenue Model
- Transaction Fee Revenue Model
- Affiliated Revenue Model
- Revenue Model
- Questionnaire
- Design and Content
- Navigation
- Customer Relationship and Trust
- Added Value for Customers
- Booking process
- Hygiene and Motivational Factors of the Website
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This text analyzes the website of Expedia.com, a leading online travel booking platform, by examining its e-business model, revenue generation strategies, and website design elements. It aims to provide a comprehensive evaluation of the website, focusing on its customer experience and value proposition.
- Website design and functionality
- E-business model and revenue generation strategies
- Customer relationship management and trust
- Added value for customers and competitive advantages
- Website performance and key factors influencing user behavior
Zusammenfassung der Kapitel (Chapter Summaries)
- Website Supplier - Expedia: This chapter introduces Expedia.com, its history, mission, and key characteristics. It highlights Expedia's dominant position in the online travel market and its global reach. It also touches on the company's competitive advantages, including its strong supply network and technological capabilities.
- E-Business Models: This chapter explores the general concept of e-business models and specifically examines the revenue models employed by Expedia.com. It discusses how revenue is generated through advertising, transaction fees, and affiliate marketing.
- Questionnaire: This section delves into a questionnaire designed to evaluate Expedia.com. It covers aspects like website design, navigation, customer relationship management, added value for customers, the booking process, and hygiene and motivational factors.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this text include e-business models, revenue models, online travel booking, website evaluation, customer experience, website design, navigation, customer relationship management, added value, Expedia.com, and online travel industry.
Frequently Asked Questions
What is the history of Expedia.com?
Expedia was launched in 1996 as a small division within Microsoft to offer consumers a new way to research and book travel independently.
Which revenue models does Expedia use?
Expedia generates revenue through advertising, transaction fees, and affiliate marketing programs.
What aspects are evaluated in the website analysis?
The analysis covers website design, navigation, customer relationship management, trust, and the efficiency of the booking process.
What are the key brands in Expedia's portfolio?
Expedia's notable portfolio includes brands like Hotels.com, Trivago, and Hotwire.
What influences user behavior on travel websites?
User behavior is influenced by hygiene factors (basic functionality) and motivational factors (added value and user experience) of the website.
- Arbeit zitieren
- Maria Priller (Autor:in), 2017, Website Evaluation by the Example of Expedia, München, GRIN Verlag, https://www.grin.com/document/493794
