A Strategic Implementation Plan for CaliBurger


Academic Paper, 2019
10 Pages, Grade: 4.2

Excerpt

Table of Contents

Objectives

Functional Tactics

Action Items

Milestones and Deadlines

Task and Task Ownership

Resource allocation

Recommended organizational change management strategies

Key Success Factors and Financials

Risk management plan

Conclusion

References

Implementation is the essential stage in strategic planning. In order to maintain competitive advantage, Caliburger seeks to implement various strategies that can enhance the quality of services it offers and ensure customer satisfaction (Neuman, 2018). The company is concentrating on creating value for their products by using fresh and high-quality raw materials in processing and cooking (Caliburger, 2018). In addition, the company has aligned its objectives and missions with the needs of the employees to ensure that the company' initiatives meet the exception of the staff. Caliburger uses innovation as a corporate strategy to increase the efficiency of its operations and to increase customer experience. That said, this paper presents the strategic implementation plan of Caliburger. The plan includes the objectives, functional tactics, action items, milestones and deadlines, resource allocation, tasks and task ownership, organizational change management strategy, key success factors, budget, forecasted financials and risk management plan.

Objectives

CaliBurger wants to ensure that they always use fresh and high-quality materials while making the food. The company believes that fresh tastes better and that quality of services matters. Besides, the company aims to invest in innovation to increase efficiency and ensure high-quality customer experience in order to maintain a competitive advantage over its rivals. Its plan is to eliminate credit swipes with face-based payments. In addition, the key strategy of Caliburger is to expand the company's distribution network to reach more consumers. The company is partnering with various qualified franchise partners to increase market penetration.

Functional Tactics

Functional tactics involve the fundamental activities that must be executed in each functional area. The tactics translate into actions intended to achieve specific short-term objectives (Olsen, 2013). It should be noted that each activity in a company implement functional tactics and help to accomplish the strategic goals. For the functional tactics to be effectively executed, management must be involved. In addition, other functional areas such as R&D, operations, finance, human resources and marketing will require being encompassed in order to facilitate the change.

Caliburger's management will concentrate on ensuring that the company create and provide original products and services. The R&D department is essential to the success of the current innovation in the company. Research and Development will determine how to use "Flippy" and face-based system to enhance high-quality customer experience and maintain a competitive advantage. The marketing department will collaborate with R&D department to establish effective partnerships that can enhance market penetration. However, the basis of all tactics will be the Finance unit. This department will ensure that the estimated and actual costs are not beyond the available resources.

Action Items

The plan requires to focus on specific items so that it can be feasible and beneficial. The key focus of the strategic plan is the customer, who drives the company's accomplishment. Above and beyond, the implementation team must be provided with sufficient resources to ensure that the execution is successful (Olsen, 2013). This action will go hand in hand with staff empowerment so that they can make meaningful decisions for the company. The Research & Development department will focus on three critical issues: developing efficient supply chains processes, enabling implementation of face-based payments and "Flippy" as well as evaluating various food chain restaurants such as Subway, McDonald's and Burger Kling. The marketing department will focus on the improvements required to enable customer experience while at the same time working together with other departments. Also, the department will be responsible for establishing long-term and effective partnerships to increase the rate of market penetration.

Milestones and Deadlines

The plan must incorporate achievable milestones. In implementing the various strategies in Caliburger, there will be two fundamental milestones. Concentration will be uniformly divided between enhancing customer experience and penetrating global markets. The first milestone is expected to take place between three to six months. At this period, the implementation team will focus on innovation such as eliminating credit swipes with faced-based payments and advancing the "Flippy" to improve customer experience. The other milestone regarding market penetration will be done over a 12 months period. During the first six months, the concentration will be on evaluating various food chain restaurants. The remaining six months will involve establishing a long-term and effective partnership.

Task and Task Ownership

The success of this strategic plan will be determined by the timely completion of the tasks. Olsen (2013) asserts that task ownership is one of the essential components of inspiring the staff as it ensures accountability. The first task which involves enhancing customer experience will be carried out by the Research and Development department. It will be facilitated by the technical team in charge of innovation. The main focus will be on comprehensive research of markets and execution of advanced systems. On the other hand, the marketing team will be responsible for classifying the company and its new initiatives. It will generate unique promotions and ensure that the global operations are enhanced.

Resource allocation

The allocation of resources will be done repeatedly to ensure that the implementation team and staff are equipped with the appropriate resources. The resources will be divided in accordance with the applicable departments. These will encompass research and development resources, production resources, marketing resources and financial resources. All departments will access and utilize the resources as per the budget set. Since the strategies focus on enhancing customer experience, it is advisable to allocate more resources on Research and Development. Human Resource is also important for the success of this plan. In this case, the company should support its human resource management through employee training and incentives. Marketing efforts will also be allocated considerable resources to ensure that the company penetrate more markets.

Recommended organizational change management strategies

For the change to be successful, the staff in the company must adopt a new attitude, processes, and technologies to accomplish the benefits of the strategic plan. Caliburger's management can progressively introduce new processes, workflows and values based on the expectations and needs of its customers. Then it should constantly seek feedback from the employees and customers before fully implementing the change. The company can use that feedback to adjust and realign the strategy as required. Making use of strategic controls will enable Caliburger to evaluate the success and failures of the implemented changes. Through the strategic controls, the company will be in a position to determine the progress as per the company's principles or if changes require being employed for unpredicted situations.

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Excerpt out of 10 pages

Details

Title
A Strategic Implementation Plan for CaliBurger
College
The University of Maryland
Grade
4.2
Author
Year
2019
Pages
10
Catalog Number
V493819
ISBN (eBook)
9783346000101
Language
English
Notes
The paper is excellent and well-structured.
Tags
Caliburger, Implementation plan, Caliburger implementation plan
Quote paper
Joe Wessh (Author), 2019, A Strategic Implementation Plan for CaliBurger, Munich, GRIN Verlag, https://www.grin.com/document/493819

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