Audience Reception Analysis on the Documentary "Ye Fitih Seqoka"

The Case of Students in Mekelle University, Adi-Haqi Campus


Bachelorarbeit, 2019

49 Seiten, Note: A


Leseprobe


Contents

Acknowledgement

Abstract

CHAPTER ONE
Introduction
1.1. Background of the study
1.2. Statement of the Problem
1.3. Objectives the study
1.3.1 General objective
1.3.2 Specific objectives
1.4. Research questions
1.5. Significance of the study
1.6. Scope of the study
1.7. Limitations of the study

CHAPTER TWO
Literature Review
Introduction
2.1. Audience Research
2.2.1. Theories of Active audience
2.2.2.2 Reception Theory
2.2.2.3 Encoding/Decoding
2.3. Representation of media
2.4. Documentary
2.4.1. Ethiopian Television (ETV) Documentaries
2.5.1. Role of media in Ethiopia
2.6. Human Right in Ethiopian Media
2.7 Conclusion

CHAPTER THREE
Research Methodology
3.1. Introduction
3.1. Study Area
3.2. Sampling method
3.2.1 Sample size
3.3. Methods of data collection
3.3.1 Interview
3.3.3 Focus group discussion (FGD)
3.3 Methods of data analysis

CHAPTER FOUR
Data Presentation and Analysis
Introduction
4. Analysis of Discussants’ and Interviewees’
4.1 Interpretation of the message of “Yefitih Seqoka” Documentary film
4.1.1 Understanding of the Documentary film Title “yefith seqoka”
4.1.2 Understanding the message of “Yefith Seqoka” documentary film
4.2. Representation of Subjects in “Yefith Seqoqa” Documentary Film
4.3. The documentary from Journalistic view

CHAPTER FIVE
Conclusion and Recommendations
5.1 Conclusion
5.2. Recommendations

Reference

Appendixes

Ende der Leseprobe aus 49 Seiten

Details

Titel
Audience Reception Analysis on the Documentary "Ye Fitih Seqoka"
Untertitel
The Case of Students in Mekelle University, Adi-Haqi Campus
Veranstaltung
Senior Essay
Note
A
Autor
Jahr
2019
Seiten
49
Katalognummer
V495897
ISBN (eBook)
9783346046895
ISBN (Buch)
9783346046901
Sprache
Englisch
Anmerkungen
This is a Senior Essay produced in partial fulfillment of the requirements for BA degree in Journalism and Communication from Mekelle University, department of Journalism and Communication. Basing on Stuart Hall's Encoding-decoding model, this research attempts to study how the documentary titled 'Ye Feteh Sekoka' is received among students of Mekelle University, Adi Haki Campus. It tries to answer three main questions: what message did they get, how did they react, and what do they think of the representation of subjects in the film.
Schlagworte
Media, Documentary, Ethiopia, EncodingDecodingModel, YeFitihSekoka, MekelleUniversity, AmanuelYelkal
Arbeit zitieren
Amanuel Yelkal (Autor:in), 2019, Audience Reception Analysis on the Documentary "Ye Fitih Seqoka", München, GRIN Verlag, https://www.grin.com/document/495897

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