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In 2016 the existence of the German purity law for beer recorded its 500th anniversary. Taking into account the massive advertising campaigns around the German purity law, not only concerning the 500th anniversary, but also in everyday media, the questions arise, how this law, considering today’s technology improvements throughout the world, can still be an indicator for superior quality and why this law might also be seen as a clever Marketing Tool.
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- Marius Kaup (Autor:in), 2015, The German Beer Purity Law as a Marketing Tool, München, GRIN Verlag, https://www.grin.com/document/498845
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