Abstract or Introduction
This essay examines the question, how large companies are affected by globalisation. Special focus herein lies on the question how Coca-Cola is coping with its requirements and challenges.
In a first step, the concept of globalisation is defined and light is shed on its origin before, secondly, the way how Coca-Cola as a company has dealt, and is still dealing, with its ramifications is discussed.
- Quote paper
- Anonymous, 2017, How Does Globalisation Impact Large Companies? The Example of Coca-Cola, Munich, GRIN Verlag, https://www.grin.com/document/498867