How Does Globalisation Impact Large Companies? The Example of Coca-Cola

Essay , 2017 , 7 Pages

Business economics - Offline Marketing and Online Marketing

This essay examines the question, how large companies are affected by globalisation. Special focus herein lies on the question how Coca-Cola is coping with its requirements and challenges.

In a first step, the concept of globalisation is defined and light is shed on its origin before, secondly, the way how Coca-Cola as a company has dealt, and is still dealing, with its ramifications is discussed.

• Publication Year: 2017
• Pages: 7
• Catalog Number: V498867
• ISBN (eBook): 9783346023032
• Language: English
• Tags: does, globalisation, impact, large, companies, example, coca-cola