The article with the headline "International hotel chains and environmental protection: an analysis of Hilton’s yes we care! Programme" has its main focus on the topic of corporate social responsibility (CSR) executed by international hotel chains. The article analyses and evaluates the Hilton’s we care! programme that was rolled out in 70 Hilton Worldwide hotels. It outlines the close connection between CSR and term corporate environmentalism. A further connection is made between the linkage of CSR and Human Recourses Management (HRM). The relevance of the topic CSR and environmentalism is illustrated in the article.
Table of Contents
1. Introduction and Status Quo of Corporate Social Responsibility (CSR)
2. The articles position on Corporate Social Responsibility
3. Methodology
4. Outcome and results of the research
5. Practical relevance and conclusion
Research Objectives and Themes
This paper examines the integration of Corporate Social Responsibility (CSR) within international hotel chains, specifically analyzing the implementation and evaluation of Hilton's "we care!" programme in Europe between 2006 and 2008. The central objective is to evaluate how sustainability initiatives intersect with business operations, human resources management, and environmental management, while identifying the effectiveness of the research methods used to assess these corporate programs.
- Analysis of CSR integration in the hospitality industry
- Evaluation of Hilton's "we care!" programme rollout
- Connection between CSR, environmental protection, and business strategy
- Linkage between CSR, Human Resources Management (HRM), and employee engagement
- Critique of research methodologies for evaluating corporate sustainability programs
Excerpt from the Book
3. Methodology
The paper employs the case study method introduced by Eisenhardt. To analyse the content the researchers choose the content analysis technique. Therefore the “company’s website as well as various magazines were reviewed”, as well as internal documents such as Hilton specific case studies. Hilton Managers in charge of the program rollout where contacted via email and personally interviewed. In November 2008 a two language in-house online survey containing of “18 Likert-scale questions and four open-ended questions in form of a “Personal comments” text box” was carried out in 20 Hilton hotels in 11 countries located across Continental Europe. Figure 1 illustrates the research process implemented by Bohdanowicz et al.:
According to the author of this paper the researchers have chosen an effective way to assess the results, impacts and especially outcomes of the Hilton’s we care! programme. Nevertheless, to gather a deeper understanding of the ‘real’ experience at operational as well as management level, a wider set of questions, compared to the original 18 Likert-scale questions and four open-ended questions, should have been carried out. The fact that only two types of question formats have been used to assess the personnel’s involvements in the hotels can be questioned.
To gather deeper understanding about the employees understanding of the programmes rollout, hurdles, positive effects and lessons learned semi-structured interviews could have been set up and conducted by Bohdanowicz et al. Hence this would have certainly increased the scope and consequently the workload for the researchers.
Summary of Chapters
1. Introduction and Status Quo of Corporate Social Responsibility (CSR): Provides a foundational overview of CSR, its importance in modern business, and the theoretical links between sustainability, economic performance, and stakeholder management.
2. The articles position on Corporate Social Responsibility: Discusses the specific perspectives on CSR and environmental protection in the hospitality sector, highlighting the intersection between employee satisfaction, HRM practices, and corporate environmental goals.
3. Methodology: Details the research techniques applied in the original study, including case study analysis and online surveys, while critically evaluating the efficacy of these methods.
4. Outcome and results of the research: Reviews the findings of the Hilton "we care!" programme, analyzing key performance indicators and answering research questions regarding sustainability design and implementation barriers.
5. Practical relevance and conclusion: Summarizes the effectiveness of the Hilton initiative and offers professional insights into how hotel chains can improve future sustainability rollouts through better data collection and strategic planning.
Key Words
Corporate Social Responsibility, CSR, Hilton, Sustainability, Hospitality Management, Environmental Protection, Human Resources Management, HRM, Case Study, Stakeholders, Energy Efficiency, Green Operations, Employee Empowerment, Triple Bottom Line, Performance Indicators
Frequently Asked Questions
What is the core focus of this research paper?
The paper focuses on the execution of Corporate Social Responsibility (CSR) initiatives within international hotel chains, specifically analyzing the Hilton "we care!" programme in Europe.
What are the primary themes discussed in the work?
The primary themes include environmental protection, the integration of CSR with Human Resources Management (HRM), stakeholder engagement, and the business case for sustainability in the hotel industry.
What is the main objective of the analysis?
The main objective is to evaluate the success and implementation of Hilton's "we care!" programme and to critically assess the methods used by researchers to measure the impact of such initiatives.
Which research methodology does the paper utilize?
The paper utilizes a case study methodology, incorporating a content analysis of company documents and an in-house online survey conducted across multiple European hotels.
What is covered in the main section of the paper?
The main section covers the conceptual framework of CSR, the specific results of the Hilton programme, the interaction between HRM and environmental management, and a critique of the original research data.
Which keywords best characterize the study?
Essential keywords include Corporate Social Responsibility, Hilton, Sustainability, Hospitality Management, HRM, and Stakeholder Engagement.
How does the author critique the original research's survey tool?
The author expresses doubt regarding the suitability of the SurveyMonkey tool for scientific rigor, suggesting that more advanced analytical tools would have provided higher-quality data.
What does the author suggest to improve future implementation of similar programs?
The author suggests that companies should retain current baseline data before implementation to conduct better variance analysis and that more semi-structured interviews should be used to gain deeper insights into employee experiences.
- Arbeit zitieren
- Finian Carey (Autor:in), 2013, Importance of Corporate Social Responsibility. Analysis of a scientific article on international hotel chains, München, GRIN Verlag, https://www.grin.com/document/505156
