The reason for study is to consider upon the effects of TV Advertising on kids and to recognize those basic effects which lead to social and dietary issue in kids. Effects of TV publicizing were distinguished as pointless obtaining, low healthful sustenance and realism. Television advertisements are considered as one of the most effective sources to influence the children’s buying behavior. In this research paper we examine how TV advertisements are associated with children’s behavior in today’s children from six districts of Karachi city.
I investigate the impact of different types of TV advertisements that was confectionery ads. Exposure in Advertisement and Repetition of Advertisement on children’s buying behavior. A questionnaire using likert scale was administrated to 200 parents both father and mother of children aged between 7 to 14 years school going children. Sample were drawn through convenience sampling approach from six districts of Karachi city, data were analyzed by using SPSS software.
My research goal to answer the questions that whether the residential background of children i.e. rural, urban and semi urban areas of Karachi city has a changeable impact on the behavior due to the television advertisements. I also compare the impact of television advertisements among having different educational background and among those having different income level households.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Behavioral Effects of Advertising:
- Problem Statement:
- Scope of the Study.
- Limitations of study.
- Objective of the Study:
- Research Questions:………………….
- Hypotheses of the Study:
- Conceptual Framework:.
- Dependent Variable:
- Independent Variable: .........
- RESEARCH METHODOLOGY:
- Data analysis:
- Research Design:
- Sampling technique and Sampling Size:..
- Research Instruments and reliability and validity of the study:.....
- Result Analysis: .
- Discussion and Conclusion:.
- Results:.....
- Recommendation: .
- References:.....
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study investigates the impact of TV advertising on children's behavior, specifically focusing on the effects of confectionery advertisements on children's dietary habits and purchasing behavior in Karachi city. The main goal is to understand how exposure to TV advertising influences children's preferences and choices regarding food and to explore the potential social and dietary issues that can arise from these influences.
- The impact of television advertisements on children's buying behavior.
- The role of exposure and repetition in advertisements on children's choices.
- The influence of advertising on children's dietary habits.
- The potential social and dietary issues arising from exposure to advertising.
- The impact of residential background, educational background, and income level on advertising influence.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction chapter delves into the definition and role of advertising in society, exploring its various forms and its impact on consumer behavior. It highlights the specific focus of the study on the effects of TV advertising, particularly on children's dietary choices and purchasing habits. The chapter provides a comprehensive overview of the research topic and sets the stage for the subsequent analysis.
The following chapter, "Behavioral Effects of Advertising," outlines the specific problem statement, scope, and limitations of the study. This chapter also details the objectives and research questions that guide the investigation. Furthermore, it defines the key concepts and variables, including the dependent and independent variables, and explores the conceptual framework that structures the research.
The chapter dedicated to "RESEARCH METHODOLOGY" outlines the data analysis methods, research design, sampling techniques, and the instruments used for data collection. This chapter delves into the specific procedures employed to ensure the reliability and validity of the study. It also explores the detailed process of analyzing the data and interpreting the findings.
Schlüsselwörter (Keywords)
The key terms and central topics explored in this research paper are: exposure in advertising, confectionery advertising, violent advertisement, TV viewing hours, children's buying behavior, dietary choices, social and dietary issues, residential background, educational background, and income level. This study delves into the impact of advertising, particularly confectionery advertisements, on children's purchasing behavior, dietary habits, and social development within the context of Karachi city. It investigates the influence of various factors, such as residential background, educational background, and income level, on these effects.
- Arbeit zitieren
- Syed Salman Qadri (Autor:in), 2018, Impact of Confectionary Products Advertising on Children Buying Behavior. A Case Study of Karachi, München, GRIN Verlag, https://www.grin.com/document/511748
