How Are Chatbots Used in Digital Marketing? An Introduction


Essay, 2019

11 Pages, Grade: 89%

Anonymous


Abstract or Introduction

This essay aims at giving an introductory understanding of the usage of chatbots within the context of Digital Marketing.

The rapid increase in the deployment of "artificial intelligence" AI, has transformed the business scene permanently. Customers regularly interact with automated devices that help them serve their needs themselves (Pfund, 2018). Chatbots play essential roles in the business marketing landscape and other fields.

The essay begins by laying out its research methodology, followed by an extensive overview of the different types of chatbots. In a third part, Danish company Wiredelata and its exemplary usage of chatbots is quickly shed light on before the following, concluding remarks.

Details

Title
How Are Chatbots Used in Digital Marketing? An Introduction
College
Cologne Business School Köln
Grade
89%
Year
2019
Pages
11
Catalog Number
V512647
ISBN (eBook)
9783346108715
ISBN (Book)
9783346108722
Language
English
Keywords
chatbots, used, digital, marketing, introduction
Quote paper
Anonymous, 2019, How Are Chatbots Used in Digital Marketing? An Introduction, Munich, GRIN Verlag, https://www.grin.com/document/512647

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