The relationship between client and agency can make a difference between success or failure and the ability to work together successfully in the long-term.
This report evaluates the client/agency relationship based on a practical example and provides recommendations to improve or terminate the relationship.
It can be used as a guideline to review ones client agency relationship and take relevant steps to improve the outcomes of this working relationship.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Activities
- Range
- Quality
- Roles, responsibilities and operational processes
- Communication methods
- Critical evaluation of communication and processes
- Recommendations
- Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to evaluate the client/agency relationship between company C and agency A and to provide recommendations for improvement or termination of the relationship. The report considers various aspects, including the range and quality of services provided by the agency, the roles and responsibilities of stakeholders, and the effectiveness of communication methods.
- Client-agency relationship dynamics
- Quality of services provided
- Communication effectiveness and processes
- Role of stakeholders in the relationship
- Recommendations for improvement or termination
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the context of the client-agency relationship, outlining the initial reasons for selecting agency A and the current factors prompting an evaluation of the partnership.
- Activities: This chapter details the range and quality of services provided by agency A. It explores the agency's involvement in various marketing activities, including branding, advertising, and direct mail, and examines the recent decline in the quality of work delivered.
- Roles, responsibilities and operational processes: This chapter defines the roles and responsibilities of key stakeholders in the client-agency relationship, including the agency's general manager, account manager, and creative team leader, as well as the client's marketing executives. It also outlines the operational processes involved in project development.
- Communication methods: This chapter focuses on the communication principles and methods used to manage the client-agency relationship. It emphasizes the importance of clear and unambiguous communication, client brief sign-off, and ongoing communication and performance reviews.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this report are client-agency relationships, marketing services, communication effectiveness, operational processes, stakeholder roles, and recommendations for improvement or termination.
- Quote paper
- Nicole Lorat (Author), 2005, Client Agency Relationship, Munich, GRIN Verlag, https://www.grin.com/document/51416
