Supply Chain Management and Logistics are the most significant factors for the commercial marine fish supply chain; the study has considered only the Marine Fish Supply Chain (MFSC) for local markets in Sri Lanka. The Supply Chain helps to assess the efficiency of the marketing and distribution system while finding ways to improve well-performed and efficient supply chain management. Objectives were established to analyse marine fish supply chain, its main aspects, and actors and bottlenecks in the local market, understanding and analysing of preventive measurements of bottlenecks to give recommendations. Main bottlenecks are lack of marketing strategies, market structure constrains, lack of proper information flow, and inadequate infrastructure facilities.
The study used two data types for the analysis as primary data and secondary data. Primary data was gathered from the responders, i.e. fishermen, consumers, and locations such as primary, wholesale, and retail markets. Secondary data were gathered from government institutions’ reports, text books, printed journals, e-journals, and websites. Recommendations were made according to the findings, which can be used as the corrective and preventive measures.
The study analysed data using most suitable analytical methods including fishbone analysis, marketing margin, marketing efficiency index, average net share of the consumer price, and fisherman share of one consumer rupee. Fishermen are assured of a fair price for harvest, the best quality preferred species for affordable prices for consumers, consumer satisfaction, elimination of stagnant position of supply chain, and higher contribution for the Gross Domestic Product (GDP).
Table of Contents
I.BACKGROUND
II. RESEARCH PROBLEM
III. OBJECTIVES
Specific Objectives
IV. RSEARCH QESTIONS
V. SCOPE OF RESEARCH
Supply Chain Management (SCM)
Logistics
Theory of Constraints (TOC)
VI. METHODOLOGY
Lack of Empowerment
Lack of Infrastructure
Lack of Marketing Orientation
Lack of Security
Nonexistence of Branding
VII. DATA PRESENTATION AND BOTTLENECK ANALYSIS
Fishbone Analysis of MFSC Bottlenecks
Average Net Share of the Consumers’ Price
Marketing Margin (MM)
Marketing Efficiency Index
Fishermen’s Share of One Consumer Rupee
Oligopolistic Buying Pattern at Landing Centres (Primary Market)
Lack of Empowerment of Fishermen
Fisherman Share in Consumer Rupee (LKR)
Marketing Margins (MM)
Lack of Security at Landing Centres and Insufficient Legal Protection
Involvement of Intermediaries/Middlemen
Oligopolistic Buying Pattern at Landing Centres (Primary Market)
High Risk for Supply Uncertainty, Lost Harvest, and Crew Safety
Low Level Quality Maintenance and Processing
Poor Usage of Information Technology
Inadequate Infrastructure Facilities
Poor Application of Marketing Strategies
Non-existence of Branding
Lack of Empowerment of Fishermen
VIII. DISCUSSION CONCLUSION AND RECOMMENDATION
Discussion and Conclusion
Recommendations
Overcoming Oligopolistic Buying Pattern at Landing Centres (Primary Market)
Involvement of Intermediates/Middlemen
Mitigation of High Risk for Supply Uncertainty, Lost Harvest, and Crew Safety
Branding
IX.PLANNING CHARACTERISTICS
Short-Term Development Plan
Medium-Term Development Plan
Long-Term Development Plan
X.RECOMMENADATIONS FOR FUTURE RESEARCH
Research Objectives and Themes
The primary goal of this research is to analyze the bottlenecks within the Marine Fish Supply Chain (MFSC) in Sri Lanka to enhance distribution efficiency and ensure fair value for both producers and consumers. The study evaluates the existing supply chain structure, identifies key actors and constraints, and provides actionable recommendations to improve performance through modern supply chain and logistics strategies.
- Comprehensive analysis of the marine fish supply chain and its actors in local markets.
- Identification of preventive measures for supply chain bottlenecks.
- Evaluation of supply chain and logistics concepts to improve overall performance.
- Strategic development framework for the fishing industry (short-, medium-, and long-term).
- Assessment of market structure constraints, including oligopolistic buying patterns and infrastructure needs.
Excerpt from the Book
Oligopolistic Buying Pattern at Landing Centres (Primary Market)
What is Oligopoly? There may be few definitions, but theoretically, Oligopoly is a market structure dominated by a few firms. When market is shared between few firms, mostly suppliers, sometimes they like to work covertly as a cartel. The study observed that primary market behaviour and market structure in three primary markets located at Negombo, Tangalle, and Kudawella are virtually the same. Common features are as follows: There are few buyers at landing centres, and they are the main entry barrier for new buyers, suppliers are force to sell their harvest to them(Oligopolistic buyers); when outside buyers try to enter the market oligopolies definitely use power and chase them away, and they are the price makers, attacking new comers even physically; most of the times they create cartel while making secret agreements against suppliers, and these black market cartels decide the daily price in the primary markets, and they establish their power basis whilst controlling suppliers through force, using cartel agreement, providing loan facilities on unfair conditions, and purchasing, hiring, or pawning fishing boats. The wholesale market is also similar to the primary market, with some oligopolistic elements as same as the primary markets.
Summary of Chapters
I.BACKGROUND: This chapter provides an overview of global and local fish trade trends, highlighting the significance of the marine fisheries sector in Sri Lanka's economy and its role in national food security.
II. RESEARCH PROBLEM: This section details the inefficiencies within the current supply chain, focusing on supply uncertainty, poor infrastructure, and the lack of consumer-preferred fish at affordable prices.
III. OBJECTIVES: This chapter outlines the research aims, specifically focusing on analyzing the MFSC bottlenecks and establishing strategies for improving supply chain performance.
IV. RSEARCH QESTIONS: These are the core questions formulated to analyze the aspects and contributions of supply chain actors and to determine methods for eliminating bottlenecks.
V. SCOPE OF RESEARCH: This chapter describes the research methodology, including data collection techniques, participant sampling (fishermen, middlemen, etc.), and the geographical focus on the Western and Southern Provinces.
VI. METHODOLOGY: This section defines the conceptual framework used to analyze core variables such as empowerment, infrastructure, and marketing orientation within the supply chain.
VII. DATA PRESENTATION AND BOTTLENECK ANALYSIS: This chapter presents the empirical findings using analytical tools like the fishbone diagram, marketing margin calculations, and efficiency indices to identify key operational failures.
VIII. DISCUSSION CONCLUSION AND RECOMMENDATION: This section synthesizes the findings and provides strategic recommendations, including legal protection at landing centers and mitigating risks for fishermen.
IX.PLANNING CHARACTERISTICS: This chapter proposes a structured three-phase development framework (short, medium, and long-term) to transition the industry toward professionalized supply chain management.
X.RECOMMENADATIONS FOR FUTURE RESEARCH: This final chapter suggests areas for further study, such as the transition of fishermen into small business units and the development of marine aquaculture.
Keywords
Marine Fish Supply Chain, Marine Fish Markets, Supply Chain Bottlenecks, Logistics, Fisheries Industry, Marketing Margin, Fishbone Analysis, Oligopoly, Supply Chain Management, Infrastructure, Fisherman Empowerment, Food Safety, Seafood Trade, Price Efficiency, Marketing Strategies
Frequently Asked Questions
What is the primary focus of this research?
The research focuses on analyzing the bottlenecks within the Marine Fish Supply Chain (MFSC) in Sri Lanka to improve market efficiency and sustainability.
What are the central themes of the work?
Key themes include logistics management, supply chain structure, market failures (such as oligopolies), infrastructure deficiencies, and the socio-economic challenges faced by fishermen.
What is the main objective of this study?
The main objective is to identify and analyze bottlenecks in the MFSC to provide corrective and preventive measures that lead to a more efficient and fair supply chain.
Which scientific methods are utilized in the analysis?
The study employs a combination of qualitative and quantitative methods, including fishbone (Ishikawa) analysis, marketing margin analysis, marketing efficiency indices, and surveys of supply chain actors.
What topics are covered in the main section?
The main section covers the analysis of supply chain actors, the impact of intermediaries, infrastructure requirements, the role of information technology, and the influence of marketing strategies on fish distribution.
Which keywords best describe the paper?
The core keywords include Marine Fish Supply Chain, Logistics, Supply Chain Bottlenecks, Marketing Margin, and Fisherman Empowerment.
How do oligopolistic buying patterns affect fishermen?
These patterns act as entry barriers for new buyers, forcing fishermen to sell at suppressed prices set by a few dominant buyers or cartels, often backed by coercive tactics.
What is the role of middlemen in the current supply chain?
Middlemen act as commission agents who control distribution; while they sometimes provide essential micro-credit to fishermen, they also create cost barriers that reduce the final value captured by the original producers.
Why is infrastructure development considered urgent?
Due to the tropical climate and the perishable nature of fish, a lack of refrigerated storage and processing facilities at landing centers leads to significant spoilage and loss of revenue.
What does the proposed long-term development plan involve?
It involves structural changes such as upgrading to high-tech trawlers, establishing fisheries harbors as distribution hubs, encouraging private sector participation, and integrating 3PL (third-party logistics) providers.
- Arbeit zitieren
- Wasantha Herath (Autor:in), 2020, Analysis of the bottlenecks of marine fish supply chain in Sri Lanka, München, GRIN Verlag, https://www.grin.com/document/514975
