This study seeks to understand the relationship between corporate communication and perceived image of University of Ilorin among student publics. The survey method was used through the instrumentation of questionnaires to know the perceived image of the institution among University of Ilorin undergraduate student while the interview was conducted to know more about the structure, the practices and activities of University of Ilorin corporate affairs department. With the systematic sampling procedure, 380 respondents were selected in this study. Using Pearson correlation co-efficient and regression as well as paired sample t-test to test the hypothesis, the study shows that the use of corporate communication by the corporate affairs division contribute a lot in maintaining good image, academic stability of the institution through a better information management. Though media and government relations are well perceived, corporate communications practitioners should focus more on their employee and community relations. Finally, the study recommends that public relations practitioners and the top executives should ensure high excellence in the communication practice in the universities and other corporate institutions.
Keywords: corporate communication, corporate image, excellency theory, reputation etc.
Inhaltsverzeichnis (Table of Contents)
- ABSTRACT
- INTRODUCTION
- LITERATURE REVIEW
- Corporate Communication
- Public Relations Programmes & Reputation Management
- Corporate Relations
- Public Affairs
- Employees Relations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study aims to examine the relationship between corporate communication and the perceived image of the University of Ilorin among its student public. The research utilizes survey methods and interviews to understand how the university's communication strategies affect its reputation amongst undergraduate students.
- The role of corporate communication in shaping the image of a university.
- The importance of reputation management in higher education institutions.
- The effectiveness of different communication strategies used by the University of Ilorin.
- The challenges faced by corporate communication practitioners in universities.
- The contribution of corporate communication to academic stability and information management.
Zusammenfassung der Kapitel (Chapter Summaries)
- ABSTRACT: This chapter outlines the study's purpose, methodology, and key findings. It highlights the relationship between corporate communication and the University of Ilorin's image among students.
- INTRODUCTION: This chapter defines corporate communication and its importance in shaping an institution's reputation. It discusses various perspectives on corporate communication, including its role in strategic management, building relationships with stakeholders, and maintaining a favorable image.
- LITERATURE REVIEW: This chapter provides a comprehensive overview of the theoretical framework surrounding corporate communication and reputation management. It explores the various aspects of corporate communication, including its strategic nature, its integration with internal and external communication, and its significance in building and maintaining a positive corporate reputation. The chapter also delves into different types of public relations programs and their implications for relationship management, particularly focusing on corporate relations, public affairs, and employee relations.
Schlüsselwörter (Keywords)
This study focuses on the key concepts of corporate communication, corporate image, reputation management, and the excellency theory in the context of higher education institutions. It examines the relationship between these concepts and their impact on the perceived image of the University of Ilorin among its student public.
- Quote paper
- Akintola Abdulraman (Author), 2020, Relationship between corporate communication and perceived image of Ilorin University among students, Munich, GRIN Verlag, https://www.grin.com/document/515183
