The goal of this paper is to outline the main challenges of established companies in the field of business model innovation. By conducting an empirical analysis through 30 expert interviews insights are generated in the field of dealing with disruptive innovation, dominant mindset and business model innovation.
At first, the focus of the research is to identify the main levers for enabling disruptive innovation through the eyes of established companies. Secondly, a special focus of the interviews is to identify how an established organizational mindset affects the organizations behavior towards disruption. Finally the main difficulties of established organizations regarding business model innovation is outlined.
According to the research goal, the main insight regarding disruptive innovation is that 25 percent of the experts point out that they are lacking a supportive environment for dealing with disruptive innovation in the correct way. In the area of dominant logic, over 50 percent are concerned how their large, traditional and process-heavy firms can overcome their dominant mindset in order to stay competitive. Finally, 60 percent highlighted in the area of business model innovation that business innovation projects with experimentation without a reporting structure is key.
The analysis of the expert interviews reveal that established companies are aware of disruptive trends, however are not sure how to design the right environment for building the right capabilities. Secondly, it also highlights that the companies are aware of their dominant mindset as a key success factor for their business model innovation initiatives, but do not know how to create cultural shift to overcome it.
Finally, the research clearly demonstrates that the main challenges of established companies in business model innovation lays in the interlinkage between disruptive innovation, dominant mindset and business model innovation itself which needs more attention by research in the future.
Inhaltsverzeichnis (Table of Contents)
- 1 INTRODUCTION
- RESEARCH MATERIALS AND METHODS
- Defining Business Model Innovation and Dominant Logic
- Business Model
- Business Model Innovation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research aims to investigate the main challenges faced by established companies in business model innovation. Through a series of expert interviews, the study seeks to understand how established organizations navigate disruptive innovation, manage dominant mindsets, and implement successful business model innovation initiatives.
- Challenges in dealing with disruptive innovation
- The impact of dominant mindsets on organizational behavior
- Difficulties encountered by established organizations in business model innovation
- Interlinkage between disruptive innovation, dominant mindset, and business model innovation
- The role of experimentation and a supportive environment in successful business model innovation
Zusammenfassung der Kapitel (Chapter Summaries)
- 1 INTRODUCTION: This chapter introduces the research topic by highlighting the challenges faced by established companies in the context of a rapidly changing digital world. It presents examples of disruptive companies like AirBnB and Uber that have challenged traditional business models in various sectors. The chapter also emphasizes the need for established companies to adapt and innovate their business models to remain competitive.
- RESEARCH MATERIALS AND METHODS: This section provides a theoretical basis for the research, including definitions of business models, business model innovation, and dominant logic. It discusses various perspectives and definitions of these concepts from different authors and research studies. The chapter also presents a detailed analysis of the elements of a business model and how they relate to innovation.
- Defining Business Model Innovation and Dominant Logic: This sub-section delves into the theoretical frameworks of business models and business model innovation. It examines different perspectives on these concepts, exploring their elements and characteristics. The section also discusses the significance of dominant logic in organizational behavior and its influence on innovation processes.
- Business Model: This sub-section focuses on the definition and evolution of the concept of business models. It explores how the understanding of business models has shifted over time, moving from a focus on definition to a more strategic approach involving design and implementation. The chapter discusses key elements of a business model, such as value proposition, customer segment, value chain, and revenue model.
- Business Model Innovation: This sub-section examines the concept of business model innovation. It highlights the increasing importance of business model innovation in achieving competitive advantage, particularly in a context where traditional product or process innovations can be easily imitated. The section discusses various definitions and characteristics of business model innovation, focusing on the process of recombining elements of the business model to create and deliver value in a new way.
Schlüsselwörter (Keywords)
The research focuses on the challenges faced by established companies in the field of business model innovation. Key themes include disruptive innovation, dominant mindset, business strategy, business model, business innovation, and expert interviews. The research explores the interlinkage between these concepts and their implications for achieving successful business model innovation.
- Quote paper
- Michael Lang (Author), 2020, Main Challenges of Established Companies in Business Model Innovation, Munich, GRIN Verlag, https://www.grin.com/document/520348
