The importance of an agility and response-based supply chain for the fashion industry in India

Master's Thesis , 2018 , 47 Pages , Grade: 64

Business economics - Supply, Production, Logistics

This work studies the traditional organisational structure of fashion industry in India. The aim is to understand the importance of the agility and response-based supply chain for the fashion industry. The author wants to determine what agility is and to find its role in achieving the balance between profit maximization and meeting the customer demand.

The essence of an agile supply chain has been determined and various enabling factors such as flexibility, reduction in lead time and innovation have been identified by means of the analysis. Based on data collected from semi-structured interviews of different firms and organizations in India, it was determined that the awareness about agility and responsiveness is very low. Finally, a critical analysis of the application of current technologies in supply chain management was performed to understand the capabilities of current systems and their usefulness.

Today’s business environment is rapidly changing due to globalization, outsourcing, mass customization, new innovations in technologies and changes in customer preferences. A volatile market, short product life-cycle and the uncertain environment has made organisations look for better ways to do business. Firms are experiencing a need for better infrastructures to support their decision making due to the changing environment. Therefore, in order to compete in a marketplace with tremendous opportunities, it is necessary for firms to have an effective supply chain management.

Inhaltsverzeichnis (Table of Contents)

• CHAPTER 1 INTRODUCTION
• 1.1 BACKGROUND
• 1.2 AIM AND OBJECTIVES
• 1.3 SCOPE OF PROJECT
• 1.4 RESEARCH QUESTION
• 1.5 REPORT OUTLINE
• CHAPTER 2: RESEARCH METHODOLOGY
• 2.1 INTRODUCTION
• 2.2 RESEARCH METHODOLOGY OVERVIEW
• 2.3 RESEARCH PHILOSOPHY
• 2.4 RESEARCH APPROACH
• 2.5 RESEARCH CHOICE
• 2.6 RESEARCH STRATEGY
• 2.7 RESEARCH TIME HORIZONS
• 2.8 RESEARCH DATA COLLECTION TECHNIQUES
• 2.9 SAMPLING SIZE SELECTION TECHNIQUES
• 2.10 SUMMARY
• CHAPTER 3 : LITERATURE REVIEW
• 3.1 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
• 3.2 UNCERTAIN SUPPLY CHAIN ENVIRONMENT
• 3.2.1 Fashion Industry (in India)
• 3.3 ROLE OF AGILITY AND RESPONSE-BASED SUPPLY CHAIN
• 3.3.1 Responsive Supply Chain

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This thesis aims to analyze the importance of agile and responsive supply chains in the Indian fashion industry, particularly within an uncertain supply chain environment. The research focuses on the challenges posed by a volatile market and investigates how organizations can adapt their supply chains to meet these demands.

• The need for accurate demand forecasting in uncertain supply chain environments
• The role of agility and responsiveness in supply chain design and management
• The impact of traditional supply chain practices on fashion industry success
• The importance of technological advancements in supply chain management
• The challenges and opportunities faced by Indian fashion firms in implementing agile supply chains

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1: Provides an introduction to the research topic, outlining the background, research objectives, scope, and research question. It also presents a brief overview of the thesis structure.
• Chapter 2: Delves into the research methodology employed in the study. This chapter discusses the research philosophy, approach, strategy, data collection techniques, and sampling methods used to gather information.
• Chapter 3: Presents a comprehensive literature review on logistics and supply chain management, particularly focusing on the challenges of uncertain supply chain environments and the need for agile and responsive supply chains within the fashion industry in India. This chapter examines the characteristics and advantages of agile and responsive supply chains.

Schlüsselwörter (Keywords)

This research centers on the concepts of agility, responsiveness, and demand forecasting in the context of supply chain management within the Indian fashion industry. Key terms include agile supply chain, responsive supply chain, uncertain supply chain environment, demand forecasting, fashion industry, India, and technology integration.

• College: Coventry University (Faculty of Engineering, Environment and Computing)
• Course: Engineering Management
• Grade: 64
• Author: Rahul Jain (Author)
• Publication Year: 2018
• Pages: 47
• Catalog Number: V520676
• ISBN (eBook): 9783346119834
• ISBN (Book): 9783346119841
• Language: English
• Tags: Logistics; Supply Chain Management; Agile; Response based; Fashion Industry; India