Last year I made the decision to do an internship abroad and not in Germany. My aim was to get insights into another work and living culture. To do an internship abroad lots of preparation was necessary. I was supported in getting my job by the international student exchange organisation AIESEC. I chose India for my internship, as it is an emerging nation concerning IT business and a popular outsourcing destination. I applied for a job in the field of marketing. I had to do an Internet based interview in order to get the job at Net Solutions. AIESEC intermediated between the company and me before starting the traineeship and as well after I arrived in India. This document gives a comprehensive insight into my work in Net Solutions. First I introduce the company and country-specific particularities. Afterwards I explain my two major tasks, Marketing and Business Development as well as ISO 9000 certification before I conclude this report.
Table of Contents
1. Introduction
2. The Company Net Solutions
3. Online Marketing and Business Development
3.1 Task
3.2 Solution
3.2.1 Organising Work Tasks
3.2.2 Identification of Market Rates
3.2.3 Market Research on Competitors and General Situation
3.2.4 Marketing Conception
3.2.5 Localisation
3.2.6 Search Engine Marketing
3.2.7 Direct Mail Marketing
3.2.8 Handling Clients
3.3 Open Problems
4. ISO 9000 Certification
4.1 Task
4.2 Solution
4.2.1 General Activities
4.2.2 Software Development Lifecycle
4.3 Open Problems
5. Miscellaneous Tasks
6. Conclusion
Objectives and Core Topics
This report documents an internship at an Indian IT company, focusing on the practical implementation of international marketing strategies and the establishment of quality management systems according to ISO 9000 standards.
- Strategic development for entering German and French-speaking markets
- Market research and competitive analysis in the offshoring sector
- Application of search engine marketing and direct mail strategies
- Documentation and formalization of the Software Development Lifecycle (SDLC)
- Bridging the communication gap between European clients and offshore development teams
Excerpt from the Internship Report
3.2.1 Organising Work Tasks
To do successful marketing it was necessary to develop a marketing conception based on definition of goals and on market research. I roughly estimated all the things to do to create a marketing conception, which would involve price calculation, knowledge of product and service features, possible marketing instruments, research on competitors and the general situation of the target market.
My work was unstructured and I had to find ways how to organise my work. As I was supposed to handle clients and to develop the concepts for marketing on my own, I was given own responsibility and did not work in any team. To organise myself my work I have created a road map of my tasks to do, including a schedule with deadlines. It included interdependence of several tasks and gave myself a guide how to proceed my work. It was also a guideline for my supervisor when to expect certain results of my work and to have a rough idea about the concrete work I was doing.
Summary of Chapters
1. Introduction: Outlines the motivation for an international internship in India and provides an overview of the report's structure.
2. The Company Net Solutions: Describes the profile, organizational structure, and working environment of the host company in Chandigarh.
3. Online Marketing and Business Development: Details the process of developing and implementing marketing strategies to acquire European clients, including market research and direct communication efforts.
4. ISO 9000 Certification: Explains the involvement in the company's quality management project, specifically focusing on documenting the Software Development Lifecycle.
5. Miscellaneous Tasks: Briefly mentions minor supporting roles held during the internship period.
6. Conclusion: Summarizes the professional and personal learning outcomes gained during the 26-week internship.
Keywords
Internship, Information Systems, India, Net Solutions, Online Marketing, Business Development, ISO 9000, Offshoring, Outsourcing, Software Development Lifecycle, SDLC, Market Research, IT Services, Quality Management, Web Development.
Frequently Asked Questions
What is the primary focus of this report?
The report details a 26-week internship in the field of Information Systems at a medium-sized Indian IT company, specifically highlighting marketing and quality management tasks.
What are the core thematic areas covered?
The core areas include international business development for the European market and the technical documentation required for ISO 9000:2000 certification.
What was the main research or practical goal of the internship?
The goal was to acquire new clients from German and French-speaking countries and to formalize internal company processes to meet international ISO quality standards.
Which scientific or professional methods were applied?
The author utilized market research, competitive analysis, strategic marketing planning (marketing mix), and process mapping/documentation for the Software Development Lifecycle.
What topics are discussed in the main part of the report?
The main part covers the development of a marketing conception, client acquisition via search engine and direct mail marketing, and the standardization of development processes.
Which keywords characterize this work?
Key terms include Internship, Business Development, ISO 9000, Offshoring, SDLC, and International Marketing.
What role did the author play in the company's ISO certification?
The author was assigned to the ISO team, where they were responsible for preparing activities and specifically documenting the company's Software Development Lifecycle (SDLC).
What were the main challenges identified by the author in the context of offshoring?
Challenges included the perception of "unknown risks" by German companies, the desire for local contacts, and the difficulty of communicating technical requirements across cultural and language barriers.
- Quote paper
- Dipl.-Wirtsch.-Inf. Fabian Kannemann (Author), 2004, Internship Report for Information Systems Studies, Munich, GRIN Verlag, https://www.grin.com/document/52944
