Last year I made the decision to do an internship abroad and not in Germany. My aim was to get insights into another work and living culture. To do an internship abroad lots of preparation was necessary. I was supported in getting my job by the international student exchange organisation AIESEC. I chose India for my internship, as it is an emerging nation concerning IT business and a popular outsourcing destination. I applied for a job in the field of marketing. I had to do an Internet based interview in order to get the job at Net Solutions. AIESEC intermediated between the company and me before starting the traineeship and as well after I arrived in India. This document gives a comprehensive insight into my work in Net Solutions. First I introduce the company and country-specific particularities. Afterwards I explain my two major tasks, Marketing and Business Development as well as ISO 9000 certification before I conclude this report.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. The Company Net Solutions
- 3. Online Marketing and Business Development
- 3.1 Task
- 3.2 Solution
- 3.2.1 Organising Work Tasks
- 3.2.2 Identification of Market Rates
- 3.2.3 Market Research on Competitors and General Situation
- 3.2.4 Marketing Conception
- 3.2.5 Localisation
- 3.2.6 Search Engine Marketing
- 3.2.7 Direct Mail Marketing
- 3.2.8 Handling Clients
- 3.3 Open Problems
- 4. ISO 9000 Certification
- 4.1 Task
- 4.2 Solution
- 4.2.1 General Activities
- 4.2.2 Software Development Lifecycle
- 4.3 Open Problems
- 5. Miscellaneous Tasks
- 6. Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The primary objective of this internship report is to document the author's experience during a 26-week internship at Net Solutions, an IT company in Chandigarh, India. The report aims to provide a comprehensive overview of the author's tasks and contributions, highlighting the challenges and successes encountered within a foreign business culture.
- Adapting to a new work and living culture in India.
- Developing and implementing online marketing strategies for German and French-speaking clients.
- Contributing to the company's ISO 9000 certification process, focusing on the software development lifecycle.
- Navigating communication challenges in a multilingual environment.
- Understanding the IT market in India and the role of outsourcing.
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction: This chapter sets the stage for the internship report, outlining the author's motivations for undertaking an internship abroad, specifically in India's growing IT sector. The author highlights the role of AIESEC in securing the internship and briefly previews the report's structure, focusing on the company introduction, major tasks (marketing and ISO 9000 certification), and concluding remarks. The chapter emphasizes the author's goal of gaining insights into a different work culture and the preparation involved in securing an international internship.
2. The Company Net Solutions: This chapter provides a detailed overview of Net Solutions, a medium-sized IT company located in Chandigarh, India. The description encompasses the company's size, location within a developing IT hub, services offered (web design, development, software applications, etc.), and client base (primarily North America, Australia, and Europe). The chapter also outlines the company's organizational structure (flat, team-based), its business processes, and its pursuit of ISO 9000:2000 certification, setting the context for the author's involvement in the ISO team and their work on the software development lifecycle. It also details the company's communication practices, language usage (predominantly English for business), and the technological environment (Microsoft software dominance).
3. Online Marketing and Business Development: This chapter details the author's primary responsibilities in developing and executing online marketing strategies to target German and French-speaking clients. It describes the author's unique contribution—language skills and cultural understanding—in bridging communication gaps between the clients and the Net Solutions team. The existing German website is critiqued, highlighting the need for improved translation and updated content. The absence of a French website is also noted. The chapter sets the stage for a more in-depth discussion of the author's specific marketing tasks and the challenges encountered.
4. ISO 9000 Certification: This chapter focuses on the author's involvement in Net Solutions' pursuit of ISO 9000:2000 certification. The author's role in the ISO team is highlighted, specifically their contributions to documenting and preparing for the certification process, particularly regarding the software development lifecycle. This chapter would delve into the specific activities undertaken, outlining their contribution to the overall certification effort and any challenges faced in this process within the context of the company's operations.
5. Miscellaneous Tasks: This chapter would likely cover additional tasks undertaken by the intern outside the core areas of marketing and ISO 9000 certification. These tasks could range from supporting other departments to performing general office duties. The significance of these tasks in contributing to the overall internship experience should be discussed.
Schlüsselwörter (Keywords)
Internship, India, Net Solutions, IT Company, Online Marketing, Business Development, ISO 9000 Certification, Software Development Lifecycle, International Communication, Cross-cultural Experience, Outsourcing.
FAQ: Internship Report - Net Solutions, India
What is the main purpose of this internship report?
The primary objective is to document the author's 26-week internship experience at Net Solutions, an IT company in Chandigarh, India. It provides a comprehensive overview of tasks, contributions, challenges, and successes within a foreign business culture.
What are the key themes explored in the report?
Key themes include adapting to Indian work and living culture, developing online marketing strategies for German and French-speaking clients, contributing to ISO 9000 certification (focusing on the software development lifecycle), navigating multilingual communication, and understanding the Indian IT market and outsourcing.
Which company is the focus of the internship report?
The report centers on Net Solutions, a medium-sized IT company in Chandigarh, India, specializing in web design, development, and software applications. Their clientele is primarily from North America, Australia, and Europe.
What were the author's main responsibilities during the internship?
The author's primary responsibilities involved developing and implementing online marketing strategies for German and French-speaking clients and contributing to the company's ISO 9000 certification process, particularly regarding the software development lifecycle. Additional miscellaneous tasks were also undertaken.
What specific online marketing tasks did the author perform?
Specific tasks included organizing work tasks, identifying market rates, conducting market research on competitors, developing a marketing concept, localization efforts, search engine marketing, direct mail marketing, and handling client communication. The report also critiques the existing German website and notes the absence of a French website.
What was the author's role in the ISO 9000 certification process?
The author contributed to documenting and preparing for the ISO 9000:2000 certification, with a specific focus on the software development lifecycle. Their involvement included general activities related to the certification process.
What challenges did the author face during the internship?
Challenges included adapting to a new work and living culture, navigating communication challenges in a multilingual environment, and overcoming obstacles related to online marketing and ISO 9000 certification processes within the company's context.
What are the key takeaways or conclusions of the internship report?
The report aims to provide insights into the author's experience in a foreign business culture, highlighting both successes and challenges encountered while working in the Indian IT sector. Specific conclusions are detailed in the final chapter.
What is the structure of the internship report?
The report includes an introduction, a company overview (Net Solutions), detailed sections on online marketing and business development and ISO 9000 certification, a section on miscellaneous tasks, and a concluding chapter. It also features a table of contents, objectives and key themes, and chapter summaries.
What are the keywords associated with this internship report?
Keywords include Internship, India, Net Solutions, IT Company, Online Marketing, Business Development, ISO 9000 Certification, Software Development Lifecycle, International Communication, Cross-cultural Experience, and Outsourcing.
- Quote paper
- Dipl.-Wirtsch.-Inf. Fabian Kannemann (Author), 2004, Internship Report for Information Systems Studies, Munich, GRIN Verlag, https://www.grin.com/document/52944
