This term paper discusses in which ways the considerations of Corporate Social Responsibility (CSR) affect the content and media of corporate communication with different stakeholder groups in the global market. Besides that, the term paper describes and discusses how companies and organizations should take CSR into consideration in their communication strategy.
In the last decade, the topic of Corporate Social Responsibility has become an important issue for many companies and organizations worldwide. Many multinational companies and organizations demonstrate their social responsibility by taking appropriate action. Companies as well as organizations get increasingly involved in CSR through ecological and social projects like charity events or the support of organizations like UNICEF or the Red Cross. Many organizations and companies also demonstrate their commitment through the membership of the Global Compact or other initiatives, by weighing in advance their environmental impact of their foreign operations or by ensuring that their overseas activities are contributing to poverty alleviation in the areas where they are established.
Corporate Social Responsibility has an incredible impact on the overall performance of companies – assists their financial stability, promotes profits empowers skilled employees, increases access to Investment and capital. The implementation of CSR concepts requires companies and organizations to behave lawfully, reducing the risk of sanctions and helping to open and retain loyal customers. CSR has consequently become an integral part of the corporate communication and is applied at different levels in relation to different stakeholder groups, since multinational companies and organizations increasingly communicate their corporate social responsibility activities. As a result, corporate communication is affected by the CSR activities of a company and should be taken into consideration in the communication strategy of companies or organizations.
Inhaltsverzeichnis (Table of Contents)
- 1 INTRODUCTION
- 2 THEORETICAL BACKGROUND
- 2.1 Corporate Communication
- 2.2 The concept of Corporate Social Responsibility - Theoretical background and definition
- 2.3 Different stakeholder groups in the global market
- 3 IMPACT OF CSR ON CONTENT AND MEDIA OF CORPORATE COMMUNICATION
- 3.1 Impact of CSR on content of corporate communication
- 3.2 Impact of CSR on media of corporate communication
- 4 CONSIDERATION OF CSR IN THE COMMUNICATION STRATEGY
- 5 REFLECTION AND OUTLOOK
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This term paper examines the influence of Corporate Social Responsibility (CSR) on corporate communication. It explores how CSR considerations affect the content and media of communication with different stakeholder groups in the global market. Additionally, the paper analyzes how companies and organizations should integrate CSR into their communication strategies.
- The role of corporate communication in establishing and maintaining relationships with stakeholders
- The impact of CSR on the content and media of corporate communication
- The importance of integrating CSR into communication strategies
- The concept of CSR and its theoretical foundations
- The diverse stakeholder groups involved in global markets
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the topic of Corporate Social Responsibility (CSR) and its increasing importance in the business world. It highlights the impact of CSR on a company's performance, including financial stability, employee empowerment, investment access, and customer loyalty. The chapter also emphasizes the integration of CSR into corporate communication and its influence on communication strategies.
Chapter two delves into the theoretical background of corporate communication and CSR. It defines corporate communication as a management function responsible for coordinating internal and external communication to build and maintain favorable reputations with stakeholders. The chapter explores the concept of CSR and its diverse definitions, underscoring its importance beyond profit maximization. It further emphasizes the role of CSR in shaping corporate policies and strategies.
Chapter three investigates the impact of CSR on the content and media of corporate communication. It explores how CSR influences the message communicated to various stakeholder groups. The chapter examines how CSR principles can shape the content of communication, including the use of specific language, visuals, and storytelling techniques. It also explores the different media channels and platforms utilized for communication, highlighting how CSR considerations can influence media choices.
Chapter four focuses on the importance of integrating CSR into the communication strategy of companies and organizations. It discusses how CSR principles can guide communication strategies, ensuring consistency and alignment with the company's social responsibility commitments. The chapter emphasizes the importance of transparent communication and engaging stakeholders in meaningful dialogues about CSR initiatives.
Schlüsselwörter (Keywords)
Corporate Social Responsibility (CSR), Corporate Communication, Stakeholder Engagement, Communication Strategy, Global Market, Sustainability, Ethical Business Practices, Transparency, Corporate Identity, Reputation Management.
- Quote paper
- Julian Rudolf (Author), 2019, The influence of Corporate Social Responsibility (CSR) on Corporate Communication, Munich, GRIN Verlag, https://www.grin.com/document/535085
