Grin logo
Go to shop › Business economics - Offline Marketing and Online Marketing

Marketing Communication Plan for a Gym. The example Aspria Holding BV

Title: Marketing Communication Plan for a Gym. The example Aspria Holding BV

Term Paper , 2019 , 27 Pages , Grade: 1,0

Business economics - Offline Marketing and Online Marketing
Excerpt & Details   Look inside the ebook

Health and fitness are becoming increasingly important in contemporary society. The German population is being encouraged to improve their own health through communication media, health insurance and politics. This results in a rising trend to take part in more sport within the population. According to a survey by Forsa, every third German (33 %) is an active member of a sports club and every fourth German (24 %) regularly trains in a gym. The fitness industry benefits from this trend and the sector has great potential for growth.

Since there is still a great potential for growth within the sector, Aspria should focus on the market penetration strategy, according to Ansoff. This strategy involves the consolidation of their existing product (the gym) within the existing market to gain a higher market share within the fitness sector.

Therefore, the operational marketing objective for the following campaign is to increase the number of memberships. Using the SMART–Model, the objective can be stated as follows: Increase the number of memberships by 10% by the end of the year 2019. Within the following paper a comprehensive marketing plan will be developed in order to reach the objective.

Excerpt


Table of Contents

1 Introduction

2 Aspria Holding BV
2.1 Company Profile
2.2 External Factors

3 Objective

4 Target Group

5 Strategy of Aspria

6 Operational Plan
6.1 Communication Techniques
6.2 Timing Strategy

7 Implementation of Marketing Activities
7.1 Sales Promotion
7.2 Billboards

8 Costing

9 Evaluation

Appendix

References

Excerpt out of 27 pages  - scroll top

Details

Title
Marketing Communication Plan for a Gym. The example Aspria Holding BV
College
University of Lincoln
Grade
1,0
Publication Year
2019
Pages
27
Catalog Number
V535675
ISBN (eBook)
9783346125224
ISBN (Book)
9783346125231
Language
English
Tags
marketing communication target group strategy operational plan marketing activities porters five forces costing marketing plan health and fitness industry