In-Store Marketing of the American Retailer Macy's

Elements, Advantages and Disadvantages of In-Store Marketing


Seminar Paper, 2019

28 Pages, Grade: 1,5

Anonymous


Excerpt


Table of Contents

I. List of Figures

1 Introduction

2 Background Information
2.1 About Macy’s
2.2 A brief Introduction to In-Store Marketing
2.2.1 In-Store Marketing in general
2.2.2 In-Store Marketing and Consumer Behavior

3 In-Store Marketing: General Elements and applied to Macy’s
3.1 Store Design and Layout
3.1.1 Store Design and Layout: General Overview
3.1.2 Store Design and Layout: Macy‘s
3.2 Groupings of Store Offerings
3.2.1 Groupings of Store Offerings: General Overview
3.2.2 Groupings of Store Offerings: Macy’s
3.2.3 Shop-in-Shop Design Advantages and Disadvantages
3.3 Store Atmosphere
3.3.1 Store Atmosphere: General Overview
3.3.2 Store Atmosphere: Macy’s
3.4 Experiential Retailing
3.4.1 Experiential Retailing: General Overview
3.4.2 Experiential Retailing: Macy’s
3.5 Retail Branding
3.5.1 Retail Branding: General Overview
3.5.2 Retail Branding: Macy’s
3.6 Omni-Channel Retailing
3.6.1 Omni-Channel Retailing: General Overview
3.6.2 Omni-Channel Retailing: Macy’s

4 In-Store Marketing within European Department Store Chains
4.1 In-Store Marketing within European Department Store Chains
4.2 Opportunities for European Department Store Chains

5 Conclusion

II. List of References

Excerpt out of 28 pages

Details

Title
In-Store Marketing of the American Retailer Macy's
Subtitle
Elements, Advantages and Disadvantages of In-Store Marketing
College
University of Applied Sciences Saarbrücken
Grade
1,5
Year
2019
Pages
28
Catalog Number
V539276
ISBN (eBook)
9783346179845
ISBN (Book)
9783346179852
Language
English
Keywords
advantages, american, disadvantages, elements, in-store, macy, marketing, retailer
Quote paper
Anonymous, 2019, In-Store Marketing of the American Retailer Macy's, Munich, GRIN Verlag, https://www.grin.com/document/539276

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