Competitive intelligence is the process of monitoring an industry to identify current and future competitors, their activities, how their actions will affect a firm and how the firm should respond to these actions (Business Dictionary, 2017). The scope of this competitor analysis will be on examining a primary competitor for American Airlines, from which the results can help make strategic decisions in the future. Being aware of competition can help a company maintain their competitive advantage or their position in the market. The chosen competitor for American Airlines is Southwest Airlines. Within this paper, the background of both companies will be discussed, with a deep-dive into Southwest strategy as well as other key information. Two competitive intelligence techniques will be applied: Porters Five Forces and Scenario Analysis. Lastly, some predications about the future of the company will be made.
Table of Contents
1 Introduction
1.1 Overview of American Airlines
1.2 Overview of Southwest Airlines
1.3 Justification for Analysis of Southwest
2 Background Information
2.1 History
2.2.1 Product Line
2.3 Market Overview
2.4 Partnerships
2.5 Competitors of Southwest
2.6 The Southwest Business Model
2.7 Management Information & Key Ownership
2.8 Employees
2.9 Financial Information
3 Perception of Southwest Airlines
3.1 Perception by Media
3.2 Perception by Customers
4 Competitive Intelligence Analysis
4.1 Scenario Analysis
4.2 Five Forces Analysis
5 Prediction of the Future
5.1 Expansion of Products
5.2 Customer Outlook
5.3 Expansion to International Markets
6 Conclusions
7 References
8 Appendix
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.