The RealNetworks Rhapsody is a subscription service in the Internet, which offers streaming and managing digital media run by RealNetworks, Inc. . It has its origins in the acquisition of Listen.com by RealNetworks in May 2003. In this way, Real replaced its own Internet platform MusicNet with Listen.com’s Rhapsody service site and launched RealOne Rhapsody.
Through analysing the strengths, weaknesses, opportunities and threats (SWOT), this study sets out to identify RealNetworks Rhapsody’s current standing in the Multimedia Internet Industry. Relating to the SWOT, the study will additionally examine Rhapsody’s business strategy to look at future prospects including possible directions for a better positioning in the global context.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- SWOT-Analysis
- External Environment
- Industry definition
- The macro environment
- Industry Analysis
- Internal Examination
- The Company's business model
- Rhapsody's resource situation
- Financial Analysis
- The Company's Value Chain
- The Company's core competencies
- Strategic Analysis
- Business Level Strategy
- The Corporate Level Strategy
- Cooperate Approach
- Global Strategy
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study aims to evaluate the current position of RealNetworks Rhapsody within the multimedia internet industry. Through a SWOT analysis, the study identifies key strengths, weaknesses, opportunities, and threats facing Rhapsody. Furthermore, the analysis examines Rhapsody's business strategy and its potential for future growth and success in the global context.
- The impact of the macro environment on the online music industry, specifically technological advancements, political and legal regulations, and socio-cultural trends.
- The competitive landscape of the online music industry, including the risks of entry for potential competitors, the characteristics of a growth industry, and the rivalry among established players.
- The strengths and weaknesses of RealNetworks Rhapsody, encompassing aspects like its business model, resource situation, financial standing, value chain, and core competencies.
- The opportunities and threats facing RealNetworks Rhapsody, including factors such as the growing demand for legal music downloads, the potential for technological advancements, and the challenges posed by piracy and competitors.
- Rhapsody's strategic analysis, focusing on its business level strategy, corporate level strategy, cooperative approach, and global strategy.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides a background on RealNetworks Rhapsody, outlining its origins and purpose. The SWOT analysis section delves into the external environment of the online music industry, examining factors such as industry definition, macro-environmental influences, and the competitive landscape.
The study then explores the internal examination of Rhapsody, focusing on its business model, resources, financial standing, value chain, and core competencies. The strategic analysis section delves into Rhapsody's business level, corporate level, cooperative, and global strategies, providing insights into its strategic direction and potential for future growth.
Schlüsselwörter (Keywords)
This case study examines key concepts like the online music industry, strategic analysis, SWOT analysis, business models, competitive landscape, global strategy, and the role of technological advancements, political and legal regulations, and socio-cultural trends in shaping the digital media landscape.
- Quote paper
- Carolin Kinder (Author), 2004, Final Case Study: RealNetworks Rhapsody, Munich, GRIN Verlag, https://www.grin.com/document/56677
