Case Study: Rediscovering Market Niches in a Traditional Industry


Scientific Essay, 2004

7 Pages


Abstract or Introduction

In Jingdezhen, China, fine porcelain has been manufactured for 2,000 years. One would think that an industry that has lasted two millennia would have such a market dominance that few, if any, competitors could be a serious threat. However, this is not the case. For the porcelain manufacturers of Jingdezhen, competition has become so fierce that the innovators of the industry have now fallen by the wayside. This paper will discuss this informative case study. Case Study: Rediscovering Market Niches in a Traditional Industry

Details

Title
Case Study: Rediscovering Market Niches in a Traditional Industry
College
University of Phoenix
Author
Year
2004
Pages
7
Catalog Number
V57790
ISBN (eBook)
9783638521277
ISBN (Book)
9783656790464
File size
436 KB
Language
English
Keywords
Case, Study, Rediscovering, Market, Niches, Traditional, Industry
Quote paper
Kimberly Wylie (Author), 2004, Case Study: Rediscovering Market Niches in a Traditional Industry, Munich, GRIN Verlag, https://www.grin.com/document/57790

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