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Market entry strategy into Europe through Chinese multinational companies of online shopping platforms

Name: Market entry strategy into Europe through Chinese multinational companies of online shopping platforms
Price: 2.99 EUR
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Author: Jennifer Shojai
ISBN: 9783346182142

Hausarbeit, 2018

3 Seiten, Note: 1,7

Jennifer Shojai (Autor:in)

Inhaltsangabe oder Einleitung

The paper presents a critical discussion of the market entry strategy into the greater area of Europe through Chinese multinational companies of online shopping platforms from an evolutionary perspective.

E-commerce plays a major role in the modern age in the sense of globalization. Online shopping is increasingly dominating the retail market and hardly anyone can think away from shopping anywhere and anything in the world. What many do not know: Where do the strikingly cheap clothes of the originally unknown and dubious websites "She-In", "Romwe" and Co. come from?

Details

Titel: Market entry strategy into Europe through Chinese multinational companies of online shopping platforms
Hochschule: International School Of Management, Standort Frankfurt
Note: 1,7
Autor: Jennifer Shojai (Autor:in)
Jahr: 2018
Seiten: 3
Katalognummer: V584066
ISBN (eBook): 9783346182142
Sprache: Englisch
Schlagworte: Critical discussion of the market entry strategy into the greater area of Europe through Chinese multinational companies of online shopping platforms from a evolutionary perspective., europe, china, chinese, wish, aliexpress, evolutionary perspective, shopping platform, online shopping, ecommerce, ecom, e commerce, commerce, multinational, companies, market entry, market entry strategy

Arbeit zitieren: Jennifer Shojai (Autor:in), 2018, Market entry strategy into Europe through Chinese multinational companies of online shopping platforms, München, GRIN Verlag, https://www.grin.com/document/584066

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