Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens


Bachelorarbeit, 2019

204 Seiten, Note: 1,3

Anonym


Leseprobe

Anhang 4: Erster Kodierungsschritt

Beitrag Nr. 3 vom 16.12.2018

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Beitrag Nr. 12 vom 19.12.2018

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Beitrag Nr. 17 vom 21.12.2018

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Beitrag Nr. 21 vom 22.12.2018

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145. "That is one of the best perfumes ever”; 146. “My favorite from all the ‘Bloom’ campaign”; 147. “i wish i had $99”; “i got mine.. and I swear it smells so gooooood… so floralll”; 148. “Flora has to be my fav scent”; 149. “Must be around 4000$”; 150. “I have it and I love it”; 151. “I have it and I’m obsessed with it. @gucci @guccibeauty”; 152. “Omg I have that it makes me smell rich and expensive”; 153. “I wish I can smell through my phone”; 154. “I’ve smelled this already”; 155. “Is this a good Christmas present for my mom?”; 156. “Brought this for my sister she loved it”; 157. “Just brought it for my mum”; 158. “I like your post”; 159. “How I can get this?”; 160. “Love this new line they all smell delectable”; 161. “I am blooming with @guccibloom”; 162. “The best! My favorite!”; 163. “I hope its smells like it looks… beautiful”; 164. “I got samples and its in my wallet”; 165. “I have it & I love Love Love it”; 166. “I’m so in love with this #guccibloom”; 167.“One of my fav’s”; 168. “One can only bloom with Gucci”; 170. “I have the perfume”; 171. “Can I please get some Help ordered a Belt from a store first my tracking number was never sent […] This is so wrong.”; 172. “This comment section is 99% rich people”; 173. “I love this perfume so much !”; 174. “Wo…impressive. Very nice! Love it!”; 175. “I want that perfume so bad”; 176. “Our favorite from the ‘Bloom’ campaign”; 177. “@USER I can never forget that delicious smell”; 178. “Love it! It’s one of my favorites”; 179. “Have it and love it”; 180. “I have that MY FIRST EVER GUCCI”; 181. “Best Gucci perfume for women”; 182. “Somebody can tell me which one is the best between this Gucci and absolute pour femme Gucci?”; 183. “I have this one hehe. Finally I have one Gucci stuff. I love it. the smell can long from day to night.”; 184. “I look at this and see Chanel”; 185. “My favorite all the time”; 186. “It kinda smells too strong and manly. I think u guys should soften it a little”; 187. “I love how it smells on me even though I’ve never been into floral scents”; 188. “@USER this what I just bought yesterday.. see I got taste”; 189. “I have this sent and it is my favorite perfume I’ve ever worn.”; 190. “Y’all gonna have people buy 125. “dollar perfume online without smelling it first”; 191. “So tiny yet so beautiful @USER”; 192. “Merry Christmas for me please!!!!!”; 193. “I work at a perfume store and I can bet $100 that THIS – GUCCI BLOOM IS THE BEST EVRE SMELLING PERFUME EVER.”; 194. “@USER I bought this for my mom and she LOVES it. Get it for your sister.” 100

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Beitrag Nr. 24 vom 23.12.2018

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195. "Present me these sneakers please”;196. “@USER should have gotten them”; 197. “these the bob the builder 13s?”; 198. “Gucci bang bang… happy holidays”; 199 “It is getting uglier and uglier”; 200. “They stand like my parents car”; 201. “@USER guess who I am imagining wearing these”; 202. “Gucci, what is this??”; 203. “A bit Massive for my personal taste, nice though”; 204. Haahahahahahahha… The emperor’s new clothes”; 205. “I just accidentally tapped on the picture and it says 1,500$”; 206. “Hi love your designs can you gift me Gucci gym bag”; 207 “Good morning everyone so beautiful I Love You So Much Thank you so much I have you all Gucci”; 208. “All I want for Christmas”; 209. “In the words of Miranda Priestly ‘utter catastrophe’”; 210. “Love this metallic colorway for the Flashtrek!”; 211. “Where can I find the mesh… I need it for my sisters wedding”; 212. “Im the only one who think they are not beautiful?”; 213 “sorry honestly those r just u-g-l-y”; 214. “@USER I dare you to wear this for a day”; 215. “People will wear anything expensive eh lol”; 216. “@USER all I want for Christmas”; 217. “yuck. Really horrible and disrespectful”; 218. “Looks like something you’d find at dollar tree on sale for 50 cents. Pass”; 219. “ohh, I would wear these.”; 220. “@USER are these the sneakers you were going to get or Bailey”; 221. “Is it a little too big?”; 222 “Is it April Fools?”; 223 “Hurt me, hurt me”; 224 “So like I post the same photo of a pencil everyday. Come show some positive energy”; 225 “@USER those where what I was talking about”; 226. “They are horrible, I do not wear them, even if they give them to me”; 227. “They just get worse”; 228. “Really!!!!!!! Sorry @gucci I don’t like it.”; 229. “Bring back the old Gucci back.”; 230. “are these made to go to the moon”; 231. “Kindly change your designer.. I mean on the name of creativity.. its getting uglier @gucci”; 232. “are you joking?? Seriously. I would not wear these even while residing in an assisted living facility.”; 233. “They are called: a Nightmare before Christmas and there after.”; 234. “I saw those at Saks and are horrible and heavy.”; 235. “Got them yesterday Fall in love. And even the new 2019 sandals. Via Montenapoleone showroom in Milan, Italy IT”; 236. “If you step on mud. Rip”; 237. “I would were these”; 238. “Gucci, this in an intervention… we expect much more from you. You have the right to be eccentric and innovative but please don’t loose your taste and elegance”; 239. “The ugliest thing id ever seen”; 240. “Gucci what are those make better once”; 241 “Clumsy and kitsch, I’d never wear them…”; 242. “I wouldn’t buy this but if you gave it to me for free I would wear it just for fun”; 243. “Why were these made? Sad day for Gucci”; 244. “Those probably cost like 1,000 dollars”; 245 “They look like transformers”; 246. “Am I the only one who don’t understand why it is extremely expensive ??”; 247. “G U C C I where is the original Design team??? Did the disappear…”; 248. “Cant take you seriously if I see you wearing those”; 249. “what’s wrong with yall”; 250. “The more I look at this the less I know”; 251. “I have a pair of air monarchs that can beat those”; 252. “If y’all think these are fire and willing to spend a thousand dollars that’s a L”; 253. “This looks like something my sister would have made when she was 3”; 254. “drooling, literally imagine those as socks with cropped pants @USER”; 255. “If I wanna look like that I would go to goodwill”; 256. “@USER how do you feel about these?”; 257. “Gucci you really hoodwinked people into buying these bedazzled geriatric sneakers.”; 258. “You know I love it Gucci.” 64

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Beitrag Nr. 26 vom 24.12.2018

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259. "Tania Protopopova With faith, courage and hope, every dream is achievable. If you dream, dream to succeed. May this Christmas, God bless you with determination, honesty and happiness. I wish you a Merry Christmas.”; 260. “1st comment omg saw this 4 secs ago”; 261. “Mb give me socks for Christmas?”; 262. “Gucci give me free stuff for Christmas challenge”; 263. “Love this pink bagd”; 264. “That ouroboros print is gorgeous”; 265. “How are there not that many likes that???”; 266. “Thank you @gucci. happy holidays”; 267. “Happy Holiday’s.. thank you”; 268. “Hi Gucci noice to meet you happy holidays to you Gucci”; 269. “MERRY CHRISTMAS at all”; 270. “@gucci you forgot to mention Christmas”; 271. ”Gucci for live.. happy holiday from this side too”; 272. “Let’s see the other 2/3”; 273. “I got that book”; 274. “I was so confused when I got mine it’s such a stunning book. Thanks again for the gift!”; 275. “alchemists everywhere roll in their graves!!”; 276. “@USER this was part of it!!”; 277. “Right back happy days”; 278. “Where are our presents @gucci”; 279. “GOOD MORNING! MERRY CHRISTMAS! GOD BLESS YOU ALL!”; 280. “I like your post”; 281. “I wish everybody a merry Christmas and happy holiday shopping”; 282. “Always joy and beauty”; 283. “I got a Gucci bag to christmas”; 284. “Love you Gucci but this is a Wiccan symbol”; 285. “It be a happy holiday if the Gucci Balaclava was back in stock”; 286. “Received a few weeks ago! Lovely looks! Thank you”; 287. “My mum unwrapped her gift this morning”; 288. “Those are poppy flowers pods!!!!”; 289. “Omg guess what I got a Gucci perfume its actually really good, glad my dad knows about Gucci bahahaa”; 290. “Thank you. This was also my first time getting a Gucci item for christmas.”; 291. “Too much symbolism… opium inside the self eating serpent…”; 292. “Thank u for the present @gucci”; 293. “The holiday packaging is so beautiful my god!”; 294. “everything for everybody, all the time.” 36

Beitrag Nr. 35 vom 28.12.2018

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295. “Hello! Have you a good time.”; 296. “Almost 4k for a cape? Like u make atleast 3000 dollars in profit”; 297. “So I just spent 275 on a pair of Gucci earrings thinking I would treat myself and the’ve arrived and they’re clip ons!!! Absolutely blown away as to why anyone in this generation would wear clip on’s anymore, even my 4 year old niece has her ear pierced?! So so disappointed and confused”; 298. “4 stacks for this huh”; 299. “Black and gold! Beautiful combination! Well done Gucci”; 300. “I wish I could…”; 301. “Reminded me Grace Jones”; 302. “Hello, I’d like to report a crime @USER”; 303. “I like your post”; 304. “Gucci bang bang good morning”; 305. “Lemme get uhhhhhhhh a sponsor please”; 306. “I ordered for this and still haven’t gotten it”; 307. “Gucci love you and all but sometimes your just to expensive for me”; 308. “I was wondering if you’re searching for new models. I think I know some good looking guys there… (BangtanSonyeondan)”; 309. “this photo looks very glorious.”; 310. “The women is wearin my life’s fees”. 16

Beitrag Nr. 42 vom 30.12.2018

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311. “gucci date me challenge”; 312. “I’m the first like!!”; 313. “Here’s someone using the Gucci symbols for their own gain and trying to sell it”; 314. “I like your post”; 315. “Good morning everyone I Love You So Much All So Beautiful Thank you so much Gucci”; 316. “Awesome staging and photo, creative team.”; 317. “Today is my birthday and I really want a gift from you guys”; 318. “That purse is overpriced tho”; 319. “Everyone’s talking about how gorgeous the purse is and im just here looking at the color of the balloons #larryiseverywhere”; 320. “I like it, I want it badly”; 321. “Bet I can’t even afford one of those balloons”; 322. “BUING FOR MY BIRTHDAY HEHE”; 323. “This bag is perfection”; 324. “Versace is the best”; 325. “I need this in my live @USER”; 326. “May not be available in your Gucci store”; 327. “You need to release an exclusive vegan collection for us animal lovers”; 328 “@USER this one is cute”; 329. “Is this on website ? I can’t find it?”; 330. “Love this phot of the balloons are awesome”; 331. “@USER this is the one you need”; 332. “I never saw a poor brand like Gucci”; 333. “@USER buy me this for my birthday” 23

Beitrag Nr. 48 vom 02.01.2019

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334. “The Gucci outfit some of y’all be wearing don’t be on this website”; 335. “My story states how I feel…”; 336. “Someone should get for me”; 337. “We love the mutchness”; 338. “@USER You should get this Gucci scarf.”; 339. “We adhere to the spirit of guccification”; 340. “I want the Gucci flip flops”; 341. “High-subculture is Gucci T Shirts.”; 342. “omg its very sweet cube”; 343. “GUCCI WE ARE ONLINE”; 344. “Let’s smash 2019, hope you all had a good new year”; 345. “What a lovely picture.”; 346. “May I ask how much for this scarf?”; 347. “I’ll have it for my mom, soon.”; 348. “The colour is so gorgeous”. 15

Beitrag Nr. 61 vom 06.01.2019

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349. “Your 2019 isn’t cursed, like to have a good day”; 350. “Yesss I love Gucci fashion it’s my dream to model for them”; 351. “Someone let me wear this dress!”; 352. “Oh that is sweet, but probably very expensive”; 353. “I’m falling down Gucci”; 354. “Ok girl that hair”; 355. “Gucci is Art deco”; 356. “@USER how we deal with haters”; 357. “We hope you will choose our star as a model for your brand @USER”; 358. “We hope you will choose our star as a model for your brand @USER”; 359. “Perfect photo I loved”; 360. “Omg I need this dress”; 361. “Why she dabing like that?”; 362. “@USER @USER you would look great with this, YAAAAAS”; 363. “my mood when you invite me anywhere @USER”; 364“When it’s too hot”; 365. “Gucci is expensive, but not all the styles are cute. OOF”; 366. “I am so in love with this.”; 367. “I totally thought this was a Cirque de Soleil advertisement. I even thought: huh, is this playing in Vegas?”; 368. “@USER this reminds me of you”; 369. “When the sun is too bright”; 370. “Me when I buy something from Gucci”. 22

Beitrag Nr. 63 vom 07.01.2019

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Beitrag Nr. 74 vom 10.01.2019

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379. “I thought these were Tarot Cards @USER”; 380. “Truly great art so beautiful”; 381. “When Gucci posts vaporware”; 382. “Yup. Art is definitely subjective.”; 383. “well once I get started. I make an emphasis im a big bully. and then I just move yell around, u on the same street corner. no u aint. situation would’ve been handled and u will be pushed out of any direction im going to”; 384. “@gucci has been getting very mystical…. tarot like.. and metaphysical these past years… I mean it was always there just had to look harder In past years… this is great!”; 385. “Let there be light!”; 386. “@USER if only the Gucci garden was open when we were there”; 387. “I’ve been reading mythos by Stephen fry this past week and just passed the Ouroboros chapter”; 388. “Gucci going dark this year”; 389. “Merry is holly mother and great woman”; 390. “Guccid down to the socks”; 391. “@USER @USER just reminded me of mojo”; 392.“hey, rather awesome shot, maintain it up”. 14

Beitrag Nr: 77 vom 09.01.2019

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393. “That is very very fake Gucci!!!”; 394. “I like it better on Harry”; 395. “Humm Period rooms. Not really sure on the name.”; 396. “@USER DUDE!! How sick is @dapperdanharlem jacket??!!!!!; 397. “I was just in Florence and I saw the Gucci garden!“; 398. “Harry wore that suit”; 399. “Fashion all stars, icons, and heroes”; 400. “Looking for a new Designer? I’m the one U might need sir”; 401. “Two bald, confident, accomplished bosses!! Oh helm yes!”; 402. “Can I just model for Gucci 1 time!!! I love all of Gucci styles!”; 403. “Dapper Dan is the original G.O.A.T, I can’t wait.”; 404. “You need a real people wearing your garments.”; 405. “First picture looks like @USER separated into two separate enemies”; 406. “Harry wore it better”; 407. “Something dope is cooking”; 408. “Why don’t you feature Ll pump”; 409. “Does he buy fake Gucci”; 410. “@USER does this suit look familiar?”; 411. “I like Gucci because the design is sooo my style…eclectic (a little bit of this and a little bit of that)..love it!”; 412. “Your saying someone probably spent 1500 on a black shirt with a bee on it.. yikes”; 413. “@USER This lining up issue turns me off from entering Gucci ever again ! What stupid idea by the people who taught this! One Customer per sales assistant = 2 hour line up”; 414. “Sorry for your lost”; 415. “I want to be your model”; 416. “Happy New Year Francois Pinault”; 417. “hello there, pretty nice photograph, ensure that it stays up”; 418. “Can I present my age group and model for you? I’m 55 year old.”; 419. “hello there, incredibly wonderful shot, make sure that it stays up”; 420. “WE LOVE YOU @dapperdanharlem BUT THEY ARE DONE WITH US”; 421. “Never rocked your brand GARBAGE”; 422. “@USER I see you queen”; 423. “All these fits too nice“; 424. “@dapperdanharlem They racists bro get outta there before they lynch you… #NoMoreGucci if #NoMoreGucci #RacistInstitutions Giving Gucci to the homeless”; 425. “This goes to show they need us!!!!”; 426. “Yaw still racists and ignorant to what actual ill intent is carries by modern pushers of the social agenda daily. Its racism towards the original people of earth. Brown People”; 427. “Gucci CEO & the King of HARLEM #dapperdan”; 428. “The king of Harlem Swag Fashion is Dapper Dan / #jogsportsapparel” 36.

Beitrag Nr. 95 vom 14.01.2019

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429. “Very Lana Del Rey”; 430. “This collab was much needed”; 431. “THIS IS BEAUTIFULLY AMAZING”; 432. “FREAKING HAPPY TO SEE HER AS AN OFFICIAL FACE OF GUCCI”; 433. “Please give me $122 to geht the perfume”; 434. “MAKE AN EGG SHIRT I WOULD BUY IT”; 435. “glamourous and quirky individual”; 436. “Love this look on her”; 437. “Is she ever gonna be relevant again?”; 438. “Uhhh the best campaign”; 439. “@USER who wore it better?! Umm lemme think. @USER of course”; 440. “Remember what we Italian do with the egg. THE CAARBONARA”; 441. “God I live for that green”; 442. “Amy W style love it.. why Guilty style? Any meaning?”; 443. “Ugh she’s so adorable I can’t”; 444. “Really love this. Plus she’s a great artiste so… bonus”; 445. “I want those clipsss”; 446. “ICONIC. OH MY GOD. THE NAILS”; 447. “I need some Gucci flip flops”; 448. “Why let the egg have all the fun? Show love to this beautiful fork!!”; 449. “@lanadelray so proud of my queen. Love you!!”; 450. “The Queen Of Indie Pop aka Lana Del Rey”; 451. “God, this is good.”; 452. “How beautiful this is”; 453. “THIS IS AMAZING IM DEAD”; 454. “@USER two things I love in one picture”; 455. “A glamourous and quirky individual I think that’s my new live motto thanks byeeee”; 456. “release that pic in the corner”; 457. “I can not believe that u had the chance and the ability to get lana and harry in one video and you didn’t”; 458. “Whereeee …is….the…PIG?!! I WANNT THE PIG”; 459. “Iconic – so strikingly beautiful”; 460. “icons never miss the opportunity to life”; 461. “@USER my words are colliding”; 462. “The most beautiful ever”; 463. “We need more Lana X Gucci!”; 464. “does it get any better. My two fave in one.”; 465. “We are NOT worthy”; 466. “Gucci gang? More like lettuce gang #lettucegang”; 467. “@USER @USER she is so pretty”; 468. “Yo I need her outfit.”; 469. “Looks amazing my baby”; 470. “Love her so much”; 471. “This is all I wanted for 2019”; 472. “at least, green hairdo delight – AT 2019”; 473. “The power that she has”; 474. “Lana and Gucci are what retro dreams are made of”; 475. “@lanadelrey in green Gucci. doesn’t get much better than this @USER xx”; 476. “howdy, particularly superb picture, ensure that is stays up”; 477. “hello, incredibly wonderful photograph”; 478. “That’s my barrette. Think Gucci forgot about it.”; 479. “GOD IS A WOMAN”; 480. “Lana del Ray, you are my 80’s retro revival”; 481. “I love her so much”; 482. “The only pair of earrings they made like these and the necklace, but didn’t produce them, only ones I would wear”; 483. “What a beauty! What a genuinely beautiful singer!” 55

Beitrag Nr: 101 vom 16.01.2019

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484. “If nothing is everything and everything is nothing then technically nothing is stopping you from stopping everything you’re doing liking my nothing”; 485. “yeah the first. 2 show I’m not a joke”; 486. “I’m bouta go to Heaven, anybody need anything?”; 487. “Let’s make a deal @gucci”; 488. “Gucci is the modern Art of Hippie”; 489. “Tea cup pigs aren’t real! They are just babies!”; 490. “Are you sponsor Ankaragücü? AnkaraGUCCI @gucci”; 491. “Autobio or fiction..most fiction draws from REAL LIFE”; 492. “The US government has arrested Marzieh Hashemi, a US-based Muslim correspondent who has gone to the United States to visit his brother, who has cancer. He has been forced to take his hijab in prison and eat pork … Is it free of American expression?”; 493. “hello, really pleasing photo, keep it up”. 10

Beitrag Nr: 107 vom 18.01.2019

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494. “I thought this was the Richards sisters for a sec”; 495. “They look sooo genuinely happy”; 496. “I like this outfit”; 497. “what are they practicing some weird kinda ritual now?”; 498. “Just playing but with serious face!”; 499. “loved wearing this suit!”; 500. “I like pink color”; 501. “Beautiful and dandy as always @allesandro_michele”; 502. “This is my new greeting from now.”; 503. “I’ll be sick to a regular three-piece suit thanks.”; 504. “Where can I find that @USER Gucci headband I want one and my Guys need 4”; 505. “Can you please do iPhone XR cases?“; 506. “We love a 70’s throw back style”; 507. “What a strange picture.”; 508. “Why does this reminds me of Luna and Ginny??”; 509. “Kid-n-Play... We can’t be the only ones”; 510. “Oh My! Now this is priceless... I absolutely would rock that. GUCCI WELL DONE!”; 511. “Wish I could shoot a campaign for you”; 512. “We are recreating this photo with you Old Navy and Target budget... @USER”; 513. “@USER And I’ll buy myself the pink suit.”; 514. “I can see Harry Styles wearing it” 21

Beitrag Nr: 115 vom 21.01.2019

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515. “@USER UM? so we’re getting these right?”; 516. “@USER Gucci took my style lol”; 517. “Anyone else think this is hideous but follow them bc they are a brand”; 518. “Love the sick vibe”; 519. “It looks like Lord of the rings”; 520. “Gucci is just so cool”; 521. “Not the Jesus sandals”; 522. “Mädels Ihr seht super aus”; 523. “Gucci you killing it”; 524. “Never will fall. Gucci is awesome”; 525. “Was ist eigentlich mit Gucci passiert?”; 526. “Cute love the baby animals“; 527. “They look like punks”; 528. “When will it be possible to buy the rights on your website @gucci?”; 529. “Love the colors. Inspiration”; 530. “I like this a lot”; 531. “@USER Sandalen sind ein neues Must-have hahaha”; 532. “Sins when did this look good??? It looks WACK!! LOL”; 533. “why, sry It’s toooo mutch”; 534. “This picture is too expensive for me to look at”; 535. “@USER can the one on the riht be you new uniform plz?”; 536. “In between seasons vibe, Loving the look”; 537. “I’m confused, a lil intrigued but confused”; 538. “They literally went to goodwill and painted everything red and green”; 539. “Can you pls send me an empty box? I’d sleep with it and show it to everyone I know. Or like a broken ribbon. I’m too young to work and starve myself to buy something Gucci and I reaaally love Gucci like oof I wish I was rich”; 540. “Gucci got he concept. I mentor you.”; 541. “This seems like a mops and brooms kinda outfit @USER”; 542. “Such great energy in those clothes”; 543. “@USER I can’t even take all this goodness”; 544. “I love this look, especially with the middle jacket”; 545. “Alter was ist mit euch los?!”; 546. “@USER why can I see you wearing this?”; 547. “I slept in my neon pink thigh highs & I’m still wearing them 24 hours later, but with nikes #nike”; 548. “Just seeing this now… gucci is so good.”; 549. “OK I am convinced people will buy anything”; 550. “It looks terrible. What happened with Gucci @alessandro_michele”; 551. “Look at them Gucci crocs”; 552. “I don’t get the fashion world anymoreand I’m still in my 30s”; 553. “wow, your ideas is always stunning”; 554. “Please drop another @dapperdanharlem collection”; 555. “How much for the chicken?”; 556. “The photo is wonderful”; 557. “Cute ! But I thought it was year of the pig”; 558. “Hideous. Are you people going crazy?”; 559 “@USER practical skills be like”; 560. “You are out of ideas, come on admit it! I made abs from laughing”; 561. “Nope I don’t like this style”; 562. “Style role number one has left the chat”; 563. “Your gang is flama Gucci gang”; 564. “Gucci Cruise collection. What cruise are you on?”; 565. “Ehmmm, When I start following Gucci, I was thinking about beautiful clothes, but now I see that the developers and designers don’t have something more to put on their shops”; 566. “this picture reminds me of lord of the rings. All this combination have different style”; 567. “I wore my pink socks for 48 hours, goodbye forever”; 568. ”Those designers are too smart”; 569. “The Velcro middle aged dad sandals!! NO JUST NO!”; 570. “This is hideous but I am loving it”; 571. “This looks so terrible”; 572. “So many things wrong with this picture”; 573. “Why are they sitting close together but away from the black lady ?”; 574. “This pic says so much why is she away from the other Gucci y’all really don’t like blacks huh”; 575. “Why Gucci so weird tho”. 61

Beitrag Nr. 120 vom 24.01.2019

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576. “Wow I love the way your dressed”; 577. “4 I have 2 let u know I wont tire out after a day of doing this read as”; 578. “Practically perfect in every way”; 579. “What an extravagant dress”; 580. “She’s almost at her goal weight by eating only cubes of cheese lol @USER”; 581. “Gucci is my middle name”; 582. “Gucci now that is a dress. Brava. I would have worn my hair more classy…. definitely an up sweep, I know she is dead but his is an Audrey Hepburn dress”; 583. “omg wow!!!! this is absolutely stunning”; 584. “fell in love with that”; 585. “Pls make some upscale silk alternative creations, thx!”; 586. “SHE IS PRACTICALLY PERFECT IN EVERY WAY”; 587. “Phantom silk, so brilliant”; 588. “A pony tail? Really?”; 589. “What can’t she pull off?”; 590. “Oh wow. I’m speechless. This is beautiful.”; 591. “I wonder the story behind @gucci”; 592. “sehr schön und elegant”; 593. “STAY ON THE BRIGHT SIDE! GOD’s LEGION!”; 594. “Wow Emily that is one gorgeous gown! x”; 595. “Match any outfit or occasion in seconds with just one watch @USER ‘Your Wrist Your Style’”; 596. “Stunning gown. I almost mistook her for Sarah Paulson!”; 597. “@gucci I saw this on enews and I fell in love and thought that would be great if it were Gucci! I’m so glad you posted this to confirm my natural love for the brand!!!”; 598. “What a queen and that Gucci scintillation”; 599 “Someone stole my slides man”; 600. “Worst customer service ever”; 601. “She always gets it right”; 602. “This is how my sister comes to a snack at mac donalds”; 603. “For a second I thought it was @USER”; 604. “Gucci angel – shine bright like a diamond”; 605. “How many billions that cloth piece costs??”; 606. “@USER two things I like in one pic”. 31

Beitrag Nr. 131 vom 27.01.2019

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607. “Blind, obvious with that outfit”; 608. “Casually wearing 4 layers of Gucci”; 609. “@gucci Hi there. This is Danial from Iran and I have to modelling business since three years ago. It’s a true honor for me to be your associate in Iran. please make a conctact with me (…)”; 610. USER wie treid to help you…. style….@USER”; 611. “The look is so cool.”; 612. “You should get V from BTS to be a model”; 613. “Can I come for the Jacket?”; 614. “Love that denim jacket”; 615. “We can earn clothes from gucci?”; 616. “Wow is that my son???? 555”; 617. “Dress as if the whole wardrobe you had fallen on is a tacky 70s-80s and there are things that it is better not to repeat.”; 618. “I bought those socks for $125”; 619. “@USER in 2019 people are strange”; 620. “I need that jacket. Tyson’s 2 doesn’t have it. Can I order this online ??”; 621. “Is this a man or a Women?”; 622. “Oh Gosh I love it! How much?!”; 623. “@USER this jean jacket is for YOU!”; 624. “love the sweater & socks!”; 625. “Let me model y’all gear @gucci I’ll have these flying off the shelves more than they already are”. 19

Beitrag Nr. 130 vom 27.01.2019

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626. “let’s run together baby @gucci”; 627. “can you give me a heart to my comment”; 628. “This is kind of cringe”; 629. “The ones which are in the middle are so weird”; 630. “Seems a bit too expensive for me”; 631. “Give me those samples pls”; 632. “@USER these are the Gucci ones I tried on Heathrow airport”; 633. “The middle ones are great”; 634. “I love my Gucci’s”; 635. “Why @gucci brands make me fell grumpy. bebeh”; 636. “This pieces is Lit… the one with red lips”; 637. “And a cost of over 1,000”; 638. “omg they are fire”; 639. “I have these ones with the tongue”; 640. “Love the retro colored logo!”; 641. “Looking forward to them”; 642. “The best products in one”; 643. “Should we use them!!!”; 644. “We love a good photo shop”; 645. “I have the pair with the red lips”; 646. “I got those plain white ones. Well not so plain. They are distressed”; 647. “My 17 year old daughter said she’d weare these, so that says a lot!”; 648. “nice kicks, would you like a shoutout Gucci?”; 649. “I love the lips @USER”; 650. “LOVE THE WHITE WITH FIRE ORANGE GG LOVE LOVE NEEEEEEED!”; 651. “Far left is it”; 652. “Looks like 3 fancy grandpa’s took a break here”; 653. “I will take one of each”; 654. “Where is the ‘fresh mowed grass stains?’ Maybe that’s the spring collection?”; 655. “Now those are right”; 656. “Those sneakers are hideous!”; 657. “@USER look at them all together, loving life.”; 658. “@USER those ones with the lip”; 659. “But really tho which Payless you guys cop these from?”; 660. “Love this style”; 661. “I really want a pair of these @USER”; 662. “My dad’s sneakers”; 663. “Good morning everyone Beautiful I Love You So Much All Thank you so much Gucci”; 664. “Adding to shopping list”; 665. “I want to see the right ones”; 666. “Put me on PR for sneakers”; 667. “Love this keep going”; 668. “@USER apparently they make sneakers with dirt on them already now because ‘fashion’”; 669. “How much these cost again? 90Million dollars okay… *broke forever*”; 670. “Thought this was wu tang for a second”; 671. “@USER they waiting for you hahahahha …”; 672. “Red making noise this year”; 673. “Could you do a giveaway?”; 674. “I know this is rude but beside bags, these are the only cute things I’ve seen from Gucci in my opinion”; 675. “@USER ok I see I need the orange ones to survive”; 676. “They look like they belong in Africa”; 677. “I want those but dey 2 expensive! Better start stelling cande in middle school lol!”; 678. “What price for this in Indian rupees”; 679. “Omg I love these”; 680. “Can I be a model?”; 681. “Dream for me would be to use Gucci”; 682. “@gucci I would buy all three pairs”; 683. “@USER this is where your Gucci flex begins”; 684. “I want in size 40 the white that is winged blue ribbon I buy”. 59

Beitrag Nr. 138 vom 29.01.2019

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685. “So pretty cute so amazing wow”; 686. “It was a pleasure to make art for you!”; 687. “Stay in your lane Gucci”; 688. “What is that even supposed to mean”; 689. “Amazing pic! Have a great day”; 690. “you should have @USER model for you”; 691. “I can’t decide that I liked this photo because of composition or place but it is really good”; 692. “Love this. Glad to see you sticking up for the important issues”; 693. “@USER this is so beautiful”; 694. “That’s beautiful. @gucci you never cease to amaze!”; 695. “Boys & Girls ae not the same at all”; 696. “Hey guys! ..this is not offensive.”; 697. “Art ask questions. Up to each of use to find our own answer”; 698. “Hm, yeah I’ll take your fashion advice not you scientific research. Thanks Gucci.”; 699. “Ugh can you not do me like this”; 700. “Gucci isn’t a clothing brand?? Nope. It’s basically like a new CNN.”; 701. “Sooooo, its not about clothes anymore?”; 702. “Im so glad Gucci is taking a stand to this.”; 703. “Hey I’m pretty sure I see @USER in there! hey @gucci why don’t you tag them?”; 704. “Now I don’t care if I lost that Gucci belt @USER. The end is near.”; 705. “Stick to fashion! That’s it! Otherwise, be prepared to lose customers! Know your place, this should not be a platform to voice your views on public!”; 706. “Can someone please explain?”; 707. “Stop sayin that Gucci should stick to fashion! Do u even know what fashion is about? It’s all about telling a message or story.”; 708. “This makes my heart warm”. 24

Beitrag Nr: 150 vom 01.02.2019

[...]

Ende der Leseprobe aus 204 Seiten

Details

Titel
Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens
Hochschule
Fachhochschule des Mittelstands
Note
1,3
Jahr
2019
Seiten
204
Katalognummer
V584836
ISBN (eBook)
9783346187536
ISBN (Buch)
9783346187543
Sprache
Deutsch
Schlagworte
GUCCI, HighFashion, Instagram, SocialMediaMarketing, Mode, Fashion, Insta, Facebook, Medienresonanzanalyse, Analyse, Luxus
Arbeit zitieren
Anonym, 2019, Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens, München, GRIN Verlag, https://www.grin.com/document/584836

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Titel: Instagram als Erfolgsfaktor für Luxusunternehmen. Social-Media-Marketing eines High-Fashion-Unternehmens



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