Since the adoption of the policies of reform and the opening to the outside world,
China’s tourism has entered a stage of rapid development. Being a country rich in
tourism resources, it has become a demanded destination in Asia for tourists from all
over the world, but also domestic tourism is growing vigorously.
This paper is divided in four parts. Chapter one will give an insight into important
factors concerning China’s tourism industry and explain its economical and political
situation. Besides, investments in tourism will be explained. Chapter two illustrates
China’s tourism market, considering tourism operation and management, crucial
regulations, infrastructure development but also human resources as well as media
and advertising. Chapter three points out the impact of the World Tourism
Organization on China’s tourism industry and illustrates through which projects the
organization has helped to further development of tourism. In chapter four the main
points will be summarized.
Table of Contents
1. FACTS & FIGURES ABOUT CHINA
1.1. GENERALITIES
1.2. INHABITANTS
1.3. POLITICAL & ECONOMIC SITUATION
1.4. CHINESE INVESTMENTS IN TOURISM
2. THE CHINESE TOURISM MARKET
2.1. GENERAL DEVELOPMENT
2.1.1. Inbound Tourism
2.1.2. Domestic Tourism
2.2. POLICIES & REGULATIONS
2.3. TOURISM OPERATION AND MANAGEMENT
2.3.1. Hotels
2.3.2. Travel Organizations & Services
2.3.3. Quality Supervision Management
2.4. INFRASTRUCTURE DEVELOPMENT
2.4.1. Civil Aviation
2.4.2. Railways
2.4.3. Highways
2.4.4. Waterways
2.5. HUMAN RESOURCES
2.6. MEDIA & ADVERTISING
3. WORLD TOURISM ORGANIZATION
3.1. MISSION
3.2. PROJECTS IN CHINA
3.2.1. Technical Assistance Missions
3.2.2. Technical Cooperation Projects
3.2.3. Hotel Classification System
3.2.4. World Trade Centre Staff Development
3.2.5. Tourism Master Plans
3.3. SEMINARS AND CONFERENCES
4. SUMMARY & FUTURE PERSPECTIVES
Objectives & Core Themes
This paper explores the rapid development of the Chinese tourism industry following the nation's economic reforms and opening to the world. It examines the economic and political factors driving this growth, the evolution of market structures, and the strategic interventions facilitated by the World Tourism Organization to position China as a leading global tourist destination.
- Analysis of China's economic and political transition regarding the tourism sector.
- Evaluation of tourism infrastructure development, including aviation, rail, and road systems.
- Examination of the Chinese tourism market, focusing on hotel operations and service management.
- Assessment of the World Tourism Organization's impact on national tourism policy and regional planning.
- Strategic outlook on future development and the integration of international investment.
Excerpt from the Book
1.1. Generalities
China, the third largest country in the world, is situated in the eastern part of the Asian continent at the west coast of the Pacific Ocean. It is a nation with a long history behind it. Dynasty after dynasty, the concept of "Central Kingdom" evolved since the country has all the things an ideal realm should possess: towering mountains, beautiful lakes and rivers, awe-inspiring temples and monasteries, fascinating statues and much more. It comes out in front in the world in scenic spots and historical sites, spectacular landscapes, and colorful and varied national customs. As the wheel of history brings in the 21st century, China is changing - it is changing into a prosperous, powerful and yet peaceful country.
Summary of Chapters
FACTS & FIGURES ABOUT CHINA: This chapter provides an overview of China’s geographic and socio-political background, including the economic shifts that have prioritized the service and tourism sectors.
THE CHINESE TOURISM MARKET: This section details the rapid expansion of both inbound and domestic tourism, evaluating infrastructure, management practices, and regulatory frameworks.
WORLD TOURISM ORGANIZATION: This chapter highlights the collaborative efforts between the WTO and the Chinese government to professionalize the industry through technical assistance, training, and strategic master plans.
SUMMARY & FUTURE PERSPECTIVES: The concluding chapter synthesizes the findings and discusses China’s potential to become the world’s leading tourist destination within the next two decades.
Keywords
China, Tourism Industry, Inbound Tourism, Domestic Tourism, Infrastructure Development, Economic Reform, World Tourism Organization, WTO, Hotel Management, Tourism Policy, Sustainable Development, Foreign Investment, Civil Aviation, Travel Services, Tourism Master Plans
Frequently Asked Questions
What is the primary focus of this research paper?
The paper examines the transformation of China’s tourism industry since the 1978 economic reforms and its evolution into a major global tourist destination.
Which key sectors of the tourism industry are analyzed?
The research covers infrastructure development, hotel management, inbound and domestic tourism trends, and the regulatory environment governing the sector.
What is the ultimate objective of China’s current tourism strategy?
The strategic objective is to transition from an important regional tourism player to becoming the world's leading tourist destination within 20 years.
How is the tourism industry organized and managed in China?
Management is overseen by the China National Tourism Administration (CNTA) in coordination with other state departments, emphasizing standardization, professional training, and the creation of "star-rated" hotels.
What role does the World Tourism Organization play in China?
The WTO provides technical assistance, organizes international conferences, and aids in the formulation of master plans to align Chinese tourism with international quality standards.
Which methodology is primarily used in this report?
The report utilizes a descriptive analysis of statistical data, government policy documentation, and industry case studies from the late 1990s through 2002.
Why are the 10th Five-Year-Plan and "Deng Xiaoping on Tourism" significant?
These documents provide the programmatic and regulatory framework for the long-term expansion of tourism, emphasizing modernization and legal governance.
What role do domestic tourists play in the national economy?
Domestic tourism is a primary growth driver, with millions of Chinese citizens engaging in travel, which generates significant revenue and promotes the development of regional infrastructure.
- Quote paper
- Franziska Pfund (Author), 2002, Tourism in China, Munich, GRIN Verlag, https://www.grin.com/document/58945
