Term Paper, 2003
What is the difference between e-commerce and e-business?
Why do some people say B2B has greater potential than B2C?
What type of e-business would benefit from disintermediation?
What type of e-business would benefit from reintermediation?
This paper answers four discussion questions concerning various electronic marketing concepts. First, the difference between e-commerce and e-business is discussed. Second, details are given why B2B has greater potential than B2C. Third, the concept of disintermediation is discussed and what type of business could benefit most from this concept. And finally, reintermediation as a concept is discussed and which type of business could benefit most from this concept.
E-Commerce and E-Business Questions
When one thinks of thinks of the two terms ‘commerce’ and ‘business’, little difference is found, and in many cases they are transposable when discussing business. However, there is a specific difference between e-commerce and e-business. E-commerce, which is short for electronic commerce, is in the simplest of terms business transacted electronically that involves money. The obvious example of e-commerce is selling products via the web, such as Amazon.com has been successful in doing.
E-business, on the other hand, is much more complex. E-business encompasses a plethora of items including marketing, procurement and consumer education. E-business goes beyond e-commerce and affects the processes developed for use by organizations. E-business infiltrates the entire organizational culture. In the implementation of e-business, vital business systems are connected to a variety of organizational partners including their customers, their vendors, other business partners, and even their employees.
Using the Internet, Intranets and Extranets e-business can create fully integrated supply chains. Customers can view real time information about their orders or stock on hand. Vendors too have access to their order status, allowing them to better schedule their production and delivery activities. These vendors can be made aware of customer demands, to allow them the flexibility to increase and decrease production when needed. The entire system can improve efficiencies across the supply chain.
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