Everywhere in the world communication is present 24 hours a day, 365 days a year. But this rather complex interaction of two or more people can hardly be defined and a whole lot of scientists (biologists, evolution theorists, sociologists, psychologists and medical personnel) do research.
In the past there was a famous example what could happen, when communication failed.
The building of the tower of Babel, where god punished the mankind because of their inability to communicate and to come to an agreement. Therefore, the bible says, the people have different languages. And this caused by a lack of communication. Somehow irrational.
The second example is the modern communication. Almost everyone has got a mobile, one telephone at home, one in the office. Furthermore one or more faxes, a lot of different eMails which have to be controlled every now and then. Otherwise you are „out“ of the communication process by the blink of an eye. Because communication is nowadays everywhere, anytime and only little private and personal, a little poem (in German, I am afraid) shows the development in a literal way:
„immer mehr und immer schneller
können wir einander mitteilen
daß wir
immer mehr und immer schneller
immer mehr und immer schneller
einander mitteilen müsen" (Helmut Seethaler)
Because of our focus on corporations, communication as such in companies (internal) and of companies (external) will be topic of our following text.
Table of Contents
1 Introduction
2 Definition of communication
2.1 Reasons for communication problems
2.2 Influencing factors
3 Corporate communication
3.1 Definition corporate communication
3.2 Corporate Image
3.3 Corporate Identity
3.4 Corporate Design
3.5 Corporate Culture
3.6 Knowledgemanagement
4 Conclusion
Objectives and Topics
The primary objective of this work is to examine the vital role of communication within corporate structures, analyzing how internal and external interactions shape organizational behavior and success. The research explores the complexity of communication processes, the impact of hierarchies, and the necessity of aligning strategic goals with cultural values.
- Theoretical foundations of communication and organizational behavior.
- Core components of corporate communication: Image, Identity, Design, and Culture.
- Identification of factors influencing communicative processes in companies.
- The role of informal networks and knowledge management in modern corporations.
Excerpt from the Book
3.5 Corporate Culture
In short terms corporate culture means working atmosphere. The question how to act and interact is being answered.
To fulfil the long-term idea of corporate culture the top-level management has to integrate the employees and to motivate them to act following the corporate culture.
The system which is influencing the values, the behaviour, the way of acting and by this the image of the company is installed.
Many leaders have not yet installed a corporate culture. The main reasons for this are:
• Ignorance about the meaning of corporate culture
• Uncertainty in defining the company’s own corporate culture
• Incompetence to see the importance of defining and living corporate culture
Summary of Chapters
1 Introduction: This chapter introduces the omnipresence of communication and its historical and modern significance, setting the stage for an analysis within the corporate context.
2 Definition of communication: This section explores the difficulty of defining communication, its roots, and identifies specific framework-related factors that lead to communication problems within organizations.
3 Corporate communication: This main section details the comprehensive nature of corporate communication, breaking it down into essential elements including identity, image, design, culture, and knowledge management.
4 Conclusion: The concluding chapter summarizes that corporate communication is a crucial, interacting system of rules and hierarchies that will become increasingly vital as a management tool in the 21st century.
Keywords
Corporate communication, corporate culture, corporate identity, corporate image, corporate design, knowledge management, communication processes, organizational behavior, leadership, informal networks, hierarchy, management strategy, information flow.
Frequently Asked Questions
What is the core focus of this publication?
This work examines how communication functions within corporations, treating it as an essential and complex system that impacts every level of an organization.
What are the central themes discussed in the text?
The text focuses on the definition of communication, the factors influencing corporate interactions, and the four key pillars of corporate communication: image, identity, design, and culture.
What is the primary objective of this study?
The goal is to illustrate that effective corporate communication is a strategic necessity that influences employee behavior and determines a company's long-term success.
Which scientific approach is utilized?
The work employs a theoretical and structural analysis approach, referencing foundational literature to define corporate concepts and their practical application in business environments.
What topics are covered in the main section?
The main section dissects the components of corporate communication, providing detailed definitions and strategic insights into image, identity, design, culture, and the emerging field of knowledge management.
What keywords best characterize this work?
Key terms include corporate communication, corporate culture, identity, organizational behavior, management strategy, and knowledge management.
How does corporate culture influence organizational success?
Corporate culture defines the working atmosphere and values; when properly established by management, it aligns employee behavior with the company's long-term goals.
Why does the author emphasize informal networks?
Informal networks are viewed as realistic, instrumental paths for information flow that managers should acknowledge and utilize rather than suppress.
- Quote paper
- Jan Christof Scheffold (Author), Niels Gliwitzky (Author), 2002, Communication focussing corporations, Munich, GRIN Verlag, https://www.grin.com/document/6275
