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Wal Mart Business Case Study

Titre: Wal Mart Business Case Study

Travail d'étude , 2006 , 15 Pages , Note: 1.0

Autor:in: M.B.A. Nihat Canak (Auteur)

Gestion d'entreprise - marketing en ligne et marketing hors ligne
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Wal-Mart, the largest retail company in the world, specializes in the operation of mass merchandising and supermarket stores. The company operates through three segments, namely the Wal-Mart stores, Sam’s Club, and the International segments in Asia, Europe, and South America. Wal-Mart is headquartered in Bentonville, Arkansas. Wal-Mart recorded total revenues of $287.9 billion during the fiscal year ended January 2005, an increase of 11.3% over fiscal 2004. The company recorded a net income of $10.2 billion in fiscal 2005, an increase of 13.4% over 2004.
There are several issues that impresses me about this company and of course some that I find unimpressive. First of all, a question that I asked myself for so many times was: How could it be that it is so easy to get in but so hard to get out? I can imagine that ever since they built a “super” WALMART here in Cullowhee, the place has really livened up (I can not tell how it was before. I just spent a year in Cullowhee as an international student). I mean where else can a guy go at 2 o’clock in the afternoon and find more people than there are open registers. It is literally amazing to me for the simple fact that every experience is a new one. You walk in and there is just as much hustle and bustle as Santa’s workshop, or Hugh’s Mansion. So you grab a cart and immediately jump in the fast lane. Not a good move in my opinion, once I had a fender bender with an elderly woman. She rammed into the back of my leg in a motorized cart and before I could say excuse me she said, “That’s how people get run over.” But as usual I kept on truckin’ and the first place I go is to the toiletries section. I always go there first because no matter what you always need something. From that point on, you are infected with the Wal-Mart virus. This infection deteriorates the bankbook and can result in permanent financial trauma. My advice is to practice safe Wal-Mart spending and bring somebody who has no money. The worst part of the whole experience comes upon exiting the building when you have to pass the security checkpoint at the door wearing a rubber glove.
I really hate this part because it makes you feel like you did steal something. The person politely asks for your receipt and looks at it to make sure you got everything. What are they going to do, look at it and say “excuse me sir are you aware that you stole this?”

Extrait


Table of Contents

  • Wal-Mart Overview
  • Wal-Mart's Strategy
  • Wal-Mart Management
  • Wal-Mart's Culture
  • Financial Performance
  • Issues that Management Needs to Address and Recommendations

Objectives and Key Themes

This paper analyzes the business practices and success of Wal-Mart, the largest retail company in the world. It aims to understand the company's unique strategy, its management style, and its cultural impact on the retail industry.

  • Wal-Mart's unique business strategy and its impact on the discount retail industry
  • The role of Wal-Mart's distribution system and information technology in achieving efficiency and profitability
  • The cultural impact of Wal-Mart's operations on customers and employees
  • The challenges faced by Wal-Mart's management and recommendations for addressing them
  • The financial performance and growth of Wal-Mart

Chapter Summaries

  • Wal-Mart Overview: This chapter provides a general overview of Wal-Mart, its operations, and its financial performance. It also discusses the company's unique business model and its impact on the retail industry.
  • Wal-Mart's Strategy: This chapter focuses on the strategic decisions that have led to Wal-Mart's success. It highlights the company's emphasis on low prices, efficient distribution, and a sophisticated information technology system. It also explores how Wal-Mart has adapted its strategy to the international market.

Keywords

The main keywords and focus topics of this paper are: discount retail, mass merchandising, business strategy, distribution system, information technology, customer experience, management, culture, financial performance, international expansion, and challenges.

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Résumé des informations

Titre
Wal Mart Business Case Study
Université
Western Carolina University
Cours
Marketing Management & Mature Consumers
Note
1.0
Auteur
M.B.A. Nihat Canak (Auteur)
Année de publication
2006
Pages
15
N° de catalogue
V64774
ISBN (ebook)
9783638575041
ISBN (Livre)
9783656777076
Langue
anglais
mots-clé
Mart Business Case Study Marketing Management Mature Consumers
Sécurité des produits
GRIN Publishing GmbH
Citation du texte
M.B.A. Nihat Canak (Auteur), 2006, Wal Mart Business Case Study, Munich, GRIN Verlag, https://www.grin.com/document/64774
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