2. Definition of culture
2.1. Determinants of culture
2.1.1. Social culture
2.1.3. Language .
2.2. Change of Culture
The business world is moving rapidly from a world in which national economies were relatively self-contained entities, isolated from each other by barriers to cross-border trade and investment; by distance, time zones, and language; and by national differences in government regulation, culture, and business systems. The moving of the business world into an interdependent global economic system is referred to as globalization.
Globalization has a particular definition for each country. May be, for western countries globalization opens special possibilities of successful development, and for other countries there is a choice between dependence and isolation.
The principal goal of a globalization strategy is successful economic development in different countries, but we see also the influence of the globalization process on social, political and culture life. One of most difficult barriers for this process are cultural values and norms of civilisations. Even if there is no reason to think, that these differences bring to conflict between civilisations in future, it is necessary to know, that making contact between various cultural societies demands great effort.
Despite of process of market and production globalization and as of world modernisation that could guide to universal civilisation, the countries are different, because their evolution process and culture are different.
With what purpose we try to determine the phenomenon of culture and to consider the process of culture changing, when we are studying only international business? Why it is so necessary to know, what kind of religion, tradition, and social structure is proper in one country, or another, if our goal is to increase the success of the enterprise we are working for?
To increase the success of enterprise means representing of product on the world market and also conquering interest of a foreign customer. Consequently, it is necessary to acquire contact to different people. Is it possible to have a successful business in different countries? For example, will it be worth to product great amount of woman cloth (ex. miniskirt) in the Islamic countries?
People from different culture have different values and beliefs – deeply ingrained ideas about what is right, good, normal or wrong – and these values and beliefs determine how those individuals behave and what they are supposed to do or to say, as well as not to do or not to say.
In my report I will try to definite a phenomenon of culture and to characterise its determinants, and also, to present several of culture and culture change.
2. Definition of culture
2.1. Determinants of culture
It is difficult to give only own definition of culture, because the term “culture” has an abstract character and includes a lot of different aspects. There is no exact definition, which would describe it well enough. Culture varies from country to country, and if we talk about national culture, there often involved different prejudices. Most cases are accompanied by stereotypes, which probably describe a country’s or group’s culture toughly. Alike stereotypes of course just reflect the basic of culture, which might also not always suit. Culture can be defined specifically, because it is different for each of us. Each individual can characterise culture using his knowledge, values and experience. It dependent also of the circumstances in a society, the daily life and environment influence us.
According to Edward Tylor, culture is the complex whole, which includes knowledge, belief, art, moral, law, custom, and other capabilities acquired by man as a member of society. Linton states that culture is the sum total of knowledge, attitudes, and habitual behavior patterns shared and transmitted by members of a particular society. Lisa Hoecklin emphasis certain aspects of culture as following:
1) Culture is a shared system of meanings. Culture indicates what a group of people should pay attention to. Individuals as a group share ideas and values that enable them to interpret different events in life in a similar way. In order to achieve an effective, stable and meaningful interaction, people must have a shared system of meanings.
2) Culture is relative. When dealing with culture, everything is relative. People in different cultures understand the surroundings differently and have different ways of doing things. Each national culture is relative to other cultures, with regard to how to understand the world and how to do various tasks.
3) Culture is about groups. Culture is a matter of shared phenomenon, providing for common values and meanings.
 Hill Charles W.L.: “International Business: Competing in the Global Marketplace”, McGraw-Hill College, 2004
 Tylor Edward B.: Primitive Culture in: Lambek Michael (ed.): A Reader in the Anthropology of Religion, Malden/Ma./USA & Oxford/UK, 2002, pp. 21-34
 Hocklin Lisa: Managing Cultural Differences – Strategies for Competitive Advantage , United Kingdom, 1998
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- Lena Schmidtmann (Author)Olena Schmidtmann (Author), 2003, Differences of culture, Munich, GRIN Verlag, https://www.grin.com/document/65369