“Once, Disney’s CEO Michael Eisner commented the entertainment business with these words: „Fantasy is very hard work. To make something fun, is hard. It’s gratifying. It’s satisfying. But fun? No.” …[…]”
This thesis occupies on location decisions for Foreign Direct Investment and its particular impact on regional structures. Against the background of the entertainment industry and regarding the specific case of Euro Disney, expectations and reasons for locating an economic activity as well as the examination of the effect for the region are pointed out. In particular, the focus goes to the analysis of the location decision made by The Walt Disney Company and its impact on regional infrastructures.
Aim is to show how an individual incentive package and especially the provision of key infrastructure can influence the location decision of potential investors particular in business with high infrastructural awareness. Further, the case of Marne-la-Vallée is an excellent example for an observation how Foreign Direct Investment can help to advance regional development. Especially caused by the specific characteristics of the theme parks and resort business, the focus to the location decision in particular view to the infrastructural development seems to be interesting. Nevertheless, the successful operation of a theme park highly depends on the location and infrastructural network connecting the site in all directions.
This thesis may be interesting for regions willing to attract investors and for potential investors as well. Certain businesses such as the theme park and resort one are highly dependent on excellent infrastructural connection, besides all fiscal and financial incentives, infrastructure often is presumed as self-evident. But in reality, the availability of an infrastructural network stays one of the deciding elements for the location decision in favor for one specific region. Even rural regions like Marne-la-Vallée can be attractive for potential investors if the host country provides incentive packages tailored to the investor’s needs and expectations.
Inhaltsverzeichnis (Table of Contents)
- A Introduction
- 1. Entertainment
- 1.1 Entertainment Industry
- 1.2 Location-based Entertainment
- 2. The Walt Disney Company and the Euro Disney S.C.A
- 3. The region
- 4. A summarizing prospect
- B Main Part
- 1. Euro Disney in France: The location decision
- 2. Impact and infrastructural development
- C Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to analyze the location decision of The Walt Disney Company regarding Euro Disney Paris, focusing on its status as the largest single foreign direct investment in France and its impact on regional infrastructure. The study examines the factors influencing Disney's choice of location, the expectations and incentives from both the company's and the host country's perspectives, and the subsequent infrastructural development in the Marne-la-Vallée region.
- Foreign Direct Investment (FDI) and Multinational Enterprises (MNEs)
- The Location Decision-Making Process of The Walt Disney Company
- The Impact of Euro Disney on Regional Infrastructure Development
- Economic Incentives and Regional Planning
- The Entertainment Industry and Location-Based Entertainment
Zusammenfassung der Kapitel (Chapter Summaries)
A Introduction: This introductory section lays the groundwork for the thesis, providing context on the entertainment industry, location-based entertainment, and the specific characteristics of The Walt Disney Company and Euro Disney S.C.A. It introduces the geographical context of the Seine-et-Marne region and Marne-la-Vallée, highlighting their relevance to the study. The chapter sets the stage by defining key terms and establishing the broader framework within which the main analysis will take place, preparing the reader for the detailed examination of the location decision and its impact in subsequent chapters.
B Main Part: This section forms the core of the thesis and is divided into two key chapters. The first delves into the intricate decision-making process behind Disney's choice of location for Euro Disney in France. The analysis considers various factors, including the European market dynamics, financial incentives offered by the French government, and the strategic considerations of the Walt Disney Company as a multinational enterprise. This chapter offers a comprehensive exploration of the FDI process and the multifaceted influences affecting major investment decisions of this scale. The second chapter explores the consequences of the location decision, detailing the significant infrastructural development that followed the establishment of Euro Disney. This involves analyzing the projected visions, strategic planning phases, and the actual development encompassing transportation networks, resort expansion, and the broader regional growth spurred by the park’s establishment.
Schlüsselwörter (Keywords)
Euro Disney Paris, Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), Location Decision, Regional Development, Infrastructure, Entertainment Industry, Seine-et-Marne, Marne-la-Vallée, The Walt Disney Company, Economic Incentives, Strategic Planning.
Frequently Asked Questions: A Comprehensive Language Preview of Euro Disney's Location Decision
What is the purpose of this document?
This document provides a comprehensive preview of a thesis analyzing The Walt Disney Company's decision to locate Euro Disney in France. It includes a table of contents, objectives and key themes, chapter summaries, and keywords.
What are the main themes explored in the thesis?
The thesis focuses on the location decision of Euro Disney Paris, examining it as the largest single foreign direct investment in France and its impact on regional infrastructure. Key themes include Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), the location decision-making process of The Walt Disney Company, the impact of Euro Disney on regional infrastructure development, economic incentives, regional planning, and the entertainment industry and location-based entertainment.
What topics are covered in the introduction?
The introduction provides background on the entertainment industry, location-based entertainment, The Walt Disney Company, Euro Disney S.C.A., and the geographical context of the Seine-et-Marne region and Marne-la-Vallée. It defines key terms and establishes the broader framework for the analysis.
What is discussed in the main part of the thesis?
The main part is divided into two chapters. The first analyzes the decision-making process behind Disney's choice of location for Euro Disney, considering factors like European market dynamics, financial incentives, and Disney's strategic considerations as an MNE. The second chapter explores the infrastructural development resulting from Euro Disney's establishment, including transportation networks, resort expansion, and broader regional growth.
What are the key chapters and their summaries?
The thesis is structured into three main sections: A Introduction which sets the context; B Main Part which analyzes the location decision and its infrastructural impact; and C Conclusion (not detailed in this preview).
What are the keywords associated with this thesis?
Key words include Euro Disney Paris, Foreign Direct Investment (FDI), Multinational Enterprises (MNEs), Location Decision, Regional Development, Infrastructure, Entertainment Industry, Seine-et-Marne, Marne-la-Vallée, The Walt Disney Company, Economic Incentives, and Strategic Planning.
What is the overall scope of the thesis?
The thesis offers a detailed analysis of a significant foreign direct investment, examining the decision-making process, the role of economic incentives, and the subsequent impact on regional infrastructure and development in France.
- Quote paper
- Bachelor of Arts in International Management (B.A.) Stephanie Rohac (Author), 2006, Euro Disney Paris as the largest single foreign direct investment in France: The location decision of the Walt Disney Company and its impact on regional infrastructures, Munich, GRIN Verlag, https://www.grin.com/document/67211
