Films can be seen as cultural products. To understand international trade of these cultural products it is necessary to reveal how industries and markets operate and evolve, furthermore analyzing the influence of industry structure, government policies and global economic conditions. International trade allows expanding markets to become certainly larger than the domestic one, as a result the consumer has the possibility to choose within a greater variety of goods and to take advantage from lower prices.
Films are part of each culture. But still, films are products, first of all produced and sold in intention to make profits.
What are films? Why do we speak from US Cultural imperialism? What can be regarded as cultural diversity? Which debates and agreements should be focused on when analyzing international trade of films? And finally, why do the U.S. dominate that industry? Which economic factors play a major role in this case? How sustainable is the U.S.?
That sounds interesting? These and more questions will be answered within that economic essay.
Inhaltsverzeichnis (Table of Contents)
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I. What are films? An introduction...
- Films can be seen as cultural products.
- Joint-consumption goods
- Cultural discount
- External benefits
- II. Why does the US dominate trade? Principles
- Definitions
- Debates and trade agreements
- Facts and figures
- Economic analyze
- Different approaches
- Finance and Talent
- III. How sustainable is the US? Perspectives
- Trade flows for film and TV programmes between EU and US
- Cinema market shares
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work aims to analyze the dominance of the US film industry in international trade and its impact on cultural diversity. It examines the principles and factors that contribute to US dominance, while considering the implications for cultural imperialism and the sustainability of the current market structure.
- Cultural products and the role of films in international trade
- The economic characteristics of film as a product
- US cultural imperialism and its impact on global film markets
- The importance of cultural diversity in the film industry
- Debates and trade agreements related to cultural goods
Zusammenfassung der Kapitel (Chapter Summaries)
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I. What are films? An introduction
This chapter defines films as cultural products and explores their economic characteristics, focusing on three key elements: joint-consumption goods, cultural discount, and external benefits. It discusses the challenges posed by these characteristics for distribution and sale, particularly in relation to film piracy and the cultural impact of foreign films.
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II. Why does the US dominate trade? Principles
This chapter investigates the factors contributing to US dominance in international film trade. It defines US cultural imperialism and cultural diversity, examining the influence of economic factors, trade agreements, and cultural specifics on film production and market share.
Schlüsselwörter (Keywords)
Key concepts explored in this work include cultural diversity, US cultural imperialism, film industry structure, international trade, joint-consumption goods, cultural discount, external benefits, trade agreements, market dominance, domestic market size, and language influence.
- Quote paper
- Bachelor of Arts in International Management (B.A.) Stephanie Rohac (Author), 2006, Cultural diversity versus US cultural imperialism: The film industry, Munich, GRIN Verlag, https://www.grin.com/document/67801
