How would be a world without advertisement? Would it still be possible to attract people for special goods or products? Advertisement means communication, and without communication it is almost impossible to call attention to what one would like to bring to market. So adverts provide a well-directed and conscious influence on human beings. But how different can such an influence be in men and women magazines? In the following essay I am going to write about British magazines, especially about advertisement that is made in typical men and women magazines, whereby I try to work out the details of possible differences between the adverts - if there are some at least. I will concentrate on only two magazines that are: Company and Maxim; two typical men and women magazines that I have chosen unintended to find some interesting adverts by chance. The first step will be that I will briefly introduce the two magazines to get an overview about their contents and the main topics they write about. After this I am going to give examples for adverts in men and women magazines, from each of the two introduced magazines three. I will try to describe them in detail and illustrate their intentions towards their readers and audience respectively. Especially how the adverts are made up and which techniques the advertisers use, belong to the main point of this essay. Finally I am going to compare the three adverts of both magazines with each other and try to find out some differences between, or maybe common grounds with advertisement in men and women magazines. In this connexion I will draw a conclusion and sum up my results that I hopefully will get from my breakdown. [...]
Table of Contents
- 1. Introduction
- 2. Company
- 3. Maxim
- 4. Adverts in "Company"
- 4.1 "Sure"
- 4.2 "The Hospital Group"
- 4.3 "L'Oreal - Telescopic Mascara"
- 5. Adverts in "Maxim"
- 5.1 "Gillette - Fusion"
- 5.2 "LA Muscle - Fat Stripper"
- 5.3 "Euphoria - Calvin Klein"
- 6. Comparison - Conclusion
- 7. Sources
Objectives and Key Themes
This essay analyzes advertisements in British men's and women's magazines, specifically Company and Maxim, to identify differences in advertising strategies and techniques targeting their respective audiences. The goal is to explore how advertisements in these magazines reflect and shape gendered expectations and ideals.
- Gendered representations in advertising
- Advertising techniques and strategies in men's and women's magazines
- Differences in target audience and marketing approaches
- Analysis of specific advertisements and their underlying messages
- Comparison of advertising styles and cultural context
Chapter Summaries
1. Introduction: This introductory chapter sets the stage for the essay by establishing the importance of advertising and its influence on consumers. It posits the central question of how advertising differs between men's and women's magazines, focusing on a comparison between Company and Maxim. The author outlines the essay's structure, which involves introducing the magazines, analyzing specific advertisements, and ultimately comparing them to draw conclusions about the differences in advertising strategies between the two publications. The chapter clearly lays the foundation for the subsequent analysis.
2. Company: This chapter provides an overview of the women's magazine Company, describing its target audience (young women), content (fashion, beauty, relationships, health), and overall tone. It highlights the magazine's aim to cater to young women enjoying their independence and living fulfilling lives. The description includes a link to the magazine's website and a visual description of a front cover, offering a glimpse into its visual style and themes. This sets the context for the analysis of advertisements featured within the magazine.
3. Maxim: This chapter offers a corresponding overview of the men's magazine Maxim, emphasizing its target audience (young men), content (sex, entertainment, sports), and its "lad mag" status. It describes the magazine's international reach and its focus on themes popular with its male readership. Similar to the previous chapter, it provides a visual description of a front cover and notes its price, further grounding the reader in the magazine's visual identity and market positioning.
4. Adverts in "Company": This chapter delves into a detailed analysis of three advertisements featured in Company magazine. Each advertisement is individually discussed, exploring its creative execution, messaging, and intended audience impact. This section offers a comprehensive overview of how advertisements within Company communicate specific messages and strategies in relation to its female readership. The analysis would provide in-depth details of visual and textual elements to demonstrate the intended influence on the reader.
5. Adverts in "Maxim": This chapter mirrors the previous one but focuses on three advertisements from Maxim magazine. It provides similar in-depth analyses of each advertisement, focusing on the creative elements and messaging, tailored to the male readership of Maxim. The analysis would highlight how these advertisements employ different techniques and appeal to different values and expectations compared to those in Company.
Keywords
Advertising, gender, magazines, Company, Maxim, target audience, marketing strategies, advertising techniques, gender representation, media analysis.
Language Preview FAQ: Analyzing Advertisements in Company and Maxim Magazines
What is the main topic of this language preview?
This language preview analyzes advertisements in the British magazines Company (women's magazine) and Maxim (men's magazine) to compare their advertising strategies and how they reflect gendered expectations and ideals.
What does the preview include?
The preview offers a comprehensive overview, including a table of contents, objectives and key themes, chapter summaries, and keywords. It provides a detailed look at specific advertisements from each magazine.
What are the key objectives and themes?
The main goal is to identify differences in advertising strategies targeting men and women. Key themes include gendered representations in advertising, advertising techniques in men's and women's magazines, differences in target audiences and marketing approaches, and a comparison of advertising styles and cultural context.
Which magazines are analyzed?
The analysis focuses on Company, a women's magazine, and Maxim, a men's magazine, both published in Britain.
What specific advertisements are analyzed?
The preview analyzes three advertisements from each magazine: In Company, "Sure," "The Hospital Group," and "L'Oreal - Telescopic Mascara" are examined. In Maxim, the advertisements analyzed are "Gillette - Fusion," "LA Muscle - Fat Stripper," and "Euphoria - Calvin Klein."
What is the structure of the analysis?
The analysis begins with introductory chapters describing each magazine's target audience, content, and overall tone. It then proceeds to a detailed analysis of the selected advertisements from each magazine, followed by a comparison and concluding chapter.
What are the key findings (as previewed)?
The preview does not explicitly state the findings, but it implies that the analysis will reveal significant differences in advertising strategies and techniques employed by the two magazines to appeal to their respective target audiences and reflect different gendered expectations.
What are the keywords associated with this analysis?
The keywords include: Advertising, gender, magazines, Company, Maxim, target audience, marketing strategies, advertising techniques, gender representation, media analysis.
For whom is this language preview intended?
This preview is intended for academic use, supporting the structured and professional analysis of themes related to advertising and gender representation in media.
Where can I find more information?
The preview doesn't provide specific sources, but it mentions that chapter 7 will include the sources used in the full analysis.
- Citar trabajo
- Susan Waezi (Autor), 2006, Comparison of adverts in typical men and women magazines, Múnich, GRIN Verlag, https://www.grin.com/document/69644
