Introduction
The purpose of this report is to determine and identify the “attractiveness” of the U.S. television (TV) manufacturing industry, i.e. to analyze the opportunities and threats that a company and its industry face due to the external environment. This external environment project will therefore after defining some key terms, analyze the dominant economic characteristics, the driving forces, and the competitive environment of the U.S. television manufacturing industry. To simplify matters the analysis will be performed from the point of view of an audio and video equipment producer, who is planning on entering the television manufacturing industry.
Key Terms
For a better understanding of the report this section will provides definitions of some important key terms used in the TV industry.
− CRT: cathode ray tube, the primarily technology used for TVs
− LCD: liquid crystal display, newer technology used for flat panel TVs, called LCD TVs
− PDP: plasma display panel, relatively new technology used for flat panel TVs, called plasma TVs
− DLP: digital light processing, relatively new technology used for rear-projection TVs
− LED: light-emitting diode
− OLED: organic light-emitting diode, technology, which is commonly used in mobile phones and digital cameras but is also applicable for TVs and computer screens
− FPD: flat panel display, including amongst others LCD, PDP, DLP, and OLED
− Analog TV: encodes TV picture and sound information as an analog signal
− DTV: digital television, “is a telecommunication system for broadcasting and receiving moving pictures and sound by means of digital signals [1]”
− HDTV: high definition television, “is a television broadcasting system with a significantly higher resolution than traditional formats [2]”
Table of Contents
- Introduction
- Key Terms
- Dominant Economic Characteristics
- CRT, LCD, PDP, DLP, LED, OLED, FPD, Analog TV, DTV, HDTV
- TV Market Growth and Trends
- Flat Panel TV Market
- The Shift to HDTV
- Four Primary TV Technologies
- Driving Forces
- Competitive Environment
- Five Forces Analysis
- Rivalry Among Existing Competitors
- Threat of New Entrants
- Threat of Substitute Products or Services
- Bargaining Power of Buyers
- Bargaining Power of Suppliers
- Conclusion
Objectives and Key Themes
This report aims to assess the attractiveness of the U.S. television manufacturing industry by analyzing the opportunities and threats presented by the external environment. The analysis is performed from the perspective of an audio and video equipment producer considering entry into the television manufacturing industry.
- Market Growth and Trends
- The Shift from CRT to Flat Panel Technologies
- The Rise of HDTV
- Competitive Landscape and Key Players
- Economic and Technological Driving Forces
Chapter Summaries
The report begins by defining key terms related to the TV industry, including different display technologies and television standards. It then delves into the dominant economic characteristics of the U.S. television market, highlighting its growth trajectory, the increasing dominance of flat panel displays, and the shift towards HDTV.
The chapter "Driving Forces" examines the factors influencing the evolution of the television industry, such as technological advancements, consumer demand, and regulatory changes. The chapter "Competitive Environment" analyzes the competitive landscape using Porter's Five Forces framework, assessing the intensity of rivalry, threats from new entrants and substitutes, and the bargaining power of buyers and suppliers.
Keywords
The key concepts explored in this report include: CRT, LCD, PDP, DLP, LED, OLED, FPD, Analog TV, DTV, HDTV, Flat Panel Displays, Television Market Growth, Competitive Environment, Five Forces Analysis, Technological Advancements, Consumer Demand, Regulatory Changes.
- Quote paper
- Christian Rodiek (Author), 2007, External Environmental Analysis - The U.S. Television Manufacturing Industry, Munich, GRIN Verlag, https://www.grin.com/document/69655
