The risk term used within the Environmental Management is a mixture between both the individually perceived and the quantifiable term of risk mentioned above. Whereas the latter includes mainly risks regarding economic objectives such as profitability and high sales figures, the first also focuses on non-economic such as corporate image (ibid). It should be stated that you find a lot of literature that differentiates between environmental and ecological terms meaning that environmental risks are those “to human health from exposures in the environment at large” (Calow, 1998, 2) and ecological ones only those that could harm populations and non-human communities (ibid).
Inhaltsverzeichnis (Table of Contents)
- The term risk within the Environmental Risk Management (ERM)
- Term definition
- Applied term of risk in the Environmental Management
- Environmental Risk Management
- Typical ERM tasks
- Risk analysis
- Strategies to cope with environmental risks
- Reason orientated strategies
- Effect orientated strategies
- ERM: strategic tool or a technique for public relations purposes
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment aims to analyze the role of Environmental Risk Management (ERM) in contemporary companies, particularly examining whether it functions as a strategic tool for cost savings or simply a public relations technique. The analysis focuses on understanding how ERM is applied and its effectiveness in managing environmental risks.
- The definition of risk in the context of ERM
- The structure and strategies involved in ERM
- The relationship between ERM and corporate objectives
- The impact of ERM on public perception and corporate image
- The effectiveness of ERM as a strategic tool versus a PR technique
Zusammenfassung der Kapitel (Chapter Summaries)
- The first chapter defines the term "risk" in general and specifically within the context of Environmental Risk Management (ERM). It outlines three key perspectives on risk: the general corporate context, a quantifiable approach, and a subjectively perceived perspective. The chapter further explores the applied term of risk within Environmental Management, highlighting the interrelationship between economic and non-economic factors such as corporate image.
- The second chapter delves into the practical aspects of Environmental Risk Management, outlining typical ERM tasks, risk analysis methodologies, and various strategies for addressing environmental risks. The chapter categorizes these strategies into reason-oriented and effect-oriented approaches.
Schlüsselwörter (Keywords)
This assignment delves into the core concepts of Environmental Risk Management (ERM), its application within contemporary businesses, and its effectiveness as a strategic tool. Key terms include risk definition, risk analysis, strategic management, public relations, corporate image, cost savings, environmental risks, and environmental management.
- Quote paper
- Johannes Weber (Author), 2005, Environmental Risk Management - Strategic tool or PR-technique?, Munich, GRIN Verlag, https://www.grin.com/document/69930
