Intercultural communication has become more and more important in a world where everything is becoming global. Few centuries ago, only international managers or diplomats needed to think about intercultural communication and its problems.
These days, not exclusively international managers but “ordinary” people from different cultures come into contact with each other. This phenomenon can be explained due to various reasons: The internet makes it possible to communicate with people from all over the word, modern technologies give people the chance to travel further and faster than ever before. Not only big firms, but also all kinds of organizations act more and more globally instead of locally. The European Union allows people to move to other European countries, to work and to live there.
We live in a multicultural society with various cultures. Intercultural communication has become a theme which concerns everybody and which will even become more and more important in our world of globalization where people from all over the world come together and get in contact with each other every day.
Inhaltsverzeichnis (Table of Contents)
- I. INTRODUCTION.
- II. INTERCULTURAL COMMUNICATION
- 1. COMMUNICATION
- 2. CULTURE.
- III. DEFINITION OF STEREOTYPE...
- IV. AUTOSTEREOTYPE AND HETEROSTEREOTYPE..............
- V. HOW DO HETEREOSTEREOTYPES AND AUTOSTEREOTYPES OCCUR? ..
- 1. THE PROCESS OF HETEROSTEREOTYPING
- VI. NORMATIVE AND PERSONAL STEREOTYPES.
- VII. MINDLESS AND MINDFUL STEREOTYPING…………………………….
- 2. MINDFUL STEREOTYPING.
- VIII. POSITIVE AND NEGATIVE STEREOTYPING.
- 1. NEGATIVE STEREOTYPING....
- 2. POSITIVE STEREOTYPING
- IX. STEREOTYPING AND ITS EFFECTS ON COMMUNICATION.........
- 1. STEREOTYPING AS A POSITIVE PROCESS
- 2. STEREOTYPING AS A NEGATIVE PROCESS
- X. SUMMARY ...........
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper explores the phenomenon of stereotyping in intercultural communication. The author aims to define intercultural communication by explaining the model of communication and providing a definition of "culture." The paper delves into the concept of stereotypes, defining them, exploring different forms, and explaining the distinction between positive and negative stereotyping. It further investigates the origins of stereotyping and its potential impact on intercultural communication, both positive and negative.
- Defining intercultural communication and its significance in a globalized world.
- Exploring the concept of stereotypes, including autostereotypes and heterostereotypes.
- Analyzing the process of stereotyping and its potential for both positive and negative effects on communication.
- Investigating the role of cultural background in shaping communication and understanding.
- Examining the complexities of intercultural communication in a diverse society.
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins by introducing the increasing importance of intercultural communication in a globalized world. It then defines intercultural communication as an exchange process between individuals from different cultures. Chapter II focuses on defining communication, explaining its complexities, and highlighting the role of verbal and nonverbal messages. Chapter III delves into the concept of culture, exploring different definitions and emphasizing the significance of shared values, beliefs, and assumptions in shaping cultural identity. Chapter IV defines stereotypes, highlighting their potential for overgeneralization and exaggerated value judgments. Chapter V explores different forms of stereotypes, including autostereotypes and heterostereotypes. The chapter also discusses the process of heterostereotyping, providing examples and highlighting the potential for bias and misrepresentation. Chapter VI explores the distinction between normative and personal stereotypes. Chapter VII analyzes the concept of mindful and mindless stereotyping, emphasizing the importance of conscious awareness in avoiding harmful stereotypes.
Schlüsselwörter (Keywords)
This paper focuses on intercultural communication, stereotypes, cultural background, communication models, cultural values, autostereotypes, heterostereotypes, mindful stereotyping, and the impact of stereotyping on communication.
- Quote paper
- Claudia Brunsch (Author), 2005, Stereotyping as a phenomenon in intercultural communication, Munich, GRIN Verlag, https://www.grin.com/document/69989
