The launch of the business of Stammtisch in June2005 will be an absolutely new concept and is missing within London. The business will be the first traditional Germanpub in Central-London. Stammtisch’s first-mover advantage will combine a traditional German-pub and Sport-entertainment; located in ‘Central-West-London’. The strategy is manly based on serving the pub niche market for the Germancommunity (80,000 Germans are living in Greater-London). Markus Kutscha (native German) is the founder of Stammtisch; it will be a Limited Company. Andreas Kutscha, who is my brother, will support me in management (secretary) in the first 2 years.
This business plan is a proposal to raise finances from the bank to complement the initial investment of £200,000. It requires a flexible bank loan of £125,000, re-payable in 5 years, to aid the successful business implementation. £50,000 will be employed immediately to finance the set-up costs; the remaining will be used throughout year1 to support the cash needs. The founder and his family will invest a total of £25,000 and £50,000 respectively to cover operating expenses. According to the cash flow projection, the business will break even in its 22nd month of operations.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Table of Contents
- Management
- Legal and Tax Issues
- Legal
- License/Regulations
- Employment Regulations
- Business Taxation
- Produkt or service
- Sales proposal (Promotional mix)
- Marketing Strategy
- Stage 1 (Pre-Launch)
- Stage 2 (Introductory Phase)
- Stage 3 (Launch Phase)
- Sales Objectives
- Promotion Budget
- Marketing Strategy
- Financial Proposal
- Cash Flow Statement year 1
- Cash Flow Statement year 2
- Cash Flow Interpretation
- Income
- Expenditure
- Break-Even Analysis
- Conclusion
- Bibliography
- Appendix
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The main objective of this business plan is to secure financing from a bank to launch "Stammtisch," a traditional German pub in Central London, targeting the German community. The plan aims to demonstrate the viability of the business and justify the requested loan of £125,000. The plan details the business concept, marketing strategy, financial projections, and legal considerations.
- Establishment of a traditional German pub in Central London
- Targeting the German community in London
- Financial planning and securing a bank loan
- Marketing and promotion strategies for the pub
- Legal and regulatory compliance for the business
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: Outlines the concept of "Stammtisch" as a traditional German pub in London, targeting the German community. It highlights the need for financing and details the proposed loan amount and intended use.
- Management: Presents the management team, outlining their roles, qualifications, and experience. It includes the founder, Markus Kutscha, his brother Andreas Kutscha, and other key individuals providing support.
- Legal and Tax Issues: Discusses the legal structure of "Stammtisch" as a public limited company, outlining the advantages of this structure and relevant legal regulations. It also addresses licensing and regulatory requirements for the pub.
- Produkt or service: Details the concept of "Stammtisch" as a traditional German pub, focusing on the target market, unique selling points, and the pub's atmosphere and ambiance.
- Sales proposal (Promotional mix): Outlines the marketing strategy for "Stammtisch," detailing the phases of pre-launch, introductory, and launch. It also outlines sales objectives and the promotional budget.
- Financial Proposal: Presents the financial projections for "Stammtisch," including cash flow statements for year 1 and year 2, and an interpretation of income and expenditure. The chapter also includes a break-even analysis.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this business plan include traditional German pub, German community in London, business plan, financial planning, bank loan, marketing strategy, legal compliance, public limited company, licensing, and regulatory requirements. The plan also emphasizes the importance of financial projections and cash flow analysis for the success of the business.
- Quote paper
- Markus Kutscha (Author), 2005, Developing a Small Business, Munich, GRIN Verlag, https://www.grin.com/document/70644
