Basic facts about the company
Vattenfall is a state-owned company. It is wholly owned by the Swedish government. Today Vattenfall is the fifth largest electricity producer in Europe and the largest generator of heat.1 It acts in all parts of the electricity value chain: Vattenfall is active in electricity trading and generates, distributes and sells heat as well as it is active in services and consulting for the energy sector. Vattenfall has directly or indirectly 5 million customers and is active in Sweden and Finland as well as in Germany, the Baltic countries [...]
Inhaltsverzeichnis (Table of Contents)
- Basic facts about the company
- Short history of Vattenfall with focus on Poland
- Motives for the operation; selection of entry mode
- Motives for the operation
- Selection of entry mode
- Partners, cooperation
- Challenges and surprises vs. opportunities in the market
- The impact of formal and informal institutions
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This case study examines Vattenfall's entry into the Polish electricity market, providing an in-depth analysis of the company's motives, strategies, and challenges. It explores the factors that led to Vattenfall's decision to expand into Poland, the entry mode it selected, and the impact of formal and informal institutions on its operations.
- Vattenfall's international expansion strategy
- Motives for entering the Polish market
- Selection of entry mode and its impact
- Challenges and opportunities in the Polish energy market
- The role of formal and informal institutions in Vattenfall's operations
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Basic facts about the company: This chapter introduces Vattenfall, its history, its ownership structure, and its operations across various countries. It provides details about Vattenfall's activities in the electricity value chain, customer base, employee numbers, and financial performance.
- Chapter 2: Motives for the operation; selection of entry mode: This chapter delves into the reasons behind Vattenfall's decision to expand into Poland. It highlights the attractiveness of the Polish market and the company's ambitions to become a leading energy supplier in Europe. The chapter also discusses the various entry modes considered and the rationale behind selecting a representative office followed by a limited liability company.
Schlüsselwörter (Keywords)
This case study focuses on Vattenfall's international expansion strategy, specifically its entry into the Polish market. The key themes include the company's motives for entering the market, the selection of an appropriate entry mode, the role of formal and informal institutions, and the challenges and opportunities faced in the Polish energy sector.
- Quote paper
- Dennis Eggert (Author), Sarah Bentolila (Author), Caroline Dumont (Author), 2006, Vattenfall’s entry into the Polish market, Munich, GRIN Verlag, https://www.grin.com/document/76536
