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How multi-national companies can benefit from globalisation drivers


Essay, 2001

9 Pages, Grade: A+


Abstract or Introduction

This essay describes global drivers leading to the increased emergence of strategic alliances (SAs) and cross-border joint-ventures (JVs) and implied potential benefits for multinational firms (MNEs).

Applying Yip′s framework1 (viz. appendix), drivers and benefits are analysed. It will be shown that importance of drivers and likelihood benefits hinge upon the MNE and its industry and determine its engagement in SAs and JVs.

Details

Title
How multi-national companies can benefit from globalisation drivers
College
University of Warwick  (Warwick Business School)
Grade
A+
Author
Year
2001
Pages
9
Catalog Number
V7764
ISBN (eBook)
9783638149136
File size
387 KB
Language
English
Notes
This essay demonstrates how multi-national corporations are able to take advantage of the momentum of globalization in order to gain competitive advantage. 103 KB
Keywords
Globalisation, Competition, International
Quote paper
Marcus Matthias Keupp (Author), 2001, How multi-national companies can benefit from globalisation drivers, Munich, GRIN Verlag, https://www.grin.com/document/7764

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