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When a brand gets wings. Red Bull's secret of marketing success

Name: When a brand gets wings. Red Bull's secret of marketing success
Price: 17.95 EUR
Availability: InStock
Author: Sabine Buchholz
ISBN: 978-3-638-90612-8

Essay, 2005

10 Seiten, Note: 1,0

Sabine Buchholz (Autor:in)

Inhaltsangabe oder Einleitung

The high energy drink Red Bull has been profitably sold since 1987. The company’s figures confirm its success around the world. Red Bull’s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.

Details

Titel: When a brand gets wings. Red Bull's secret of marketing success
Hochschule: University of Southampton (University of Southampton - Centre for Language Study)
Veranstaltung: Intermediate English for Business
Note: 1,0
Autor: Sabine Buchholz (Autor:in)
Jahr: 2005
Seiten: 10
Katalognummer: V82618
ISBN (eBook): 9783638906029
ISBN (Buch): 9783638906128
Dateigröße: 377 KB
Sprache: Englisch
Schlagworte: When, Intermediate, English, Business

Arbeit zitieren: Sabine Buchholz (Autor:in), 2005, When a brand gets wings. Red Bull's secret of marketing success, München, GRIN Verlag, https://www.grin.com/document/82618

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