When analyzing the cruise industry, one fact is important: a cruise vessel itself is worthless, does not generate any profit, unless it carries paying passengers. But to get customers buying a cruise it is necessary to lure them on board with something special. In most cases this speciality is the itinerary of the planned cruise. For cruise companies it is therefore a most useful tool for differentiation and selling (cf. Dirksen, F., Oltmanns, R., Schmenner, M., Kaulbars, J., Kortlang, N., 2007, p. 1, 2)
So obviously the planning of an itinerary is of high importance as are its features. Therefore this report will look at internal and external factors of itinerary planning as well as at one of its main features, the destinations, analyzing the cruise destination Venice, Italy.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- A) INTERNAL AND EXTERNAL FACTORS OF ITINERARY PLANNING
- B) ANALYSIS OF VENICE AS A CRUISE DESTINATION
- C) CULTURAL DIMENSIONS
- SOURCES AND REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report focuses on the importance of itinerary planning in the cruise industry, highlighting the internal and external factors that influence its development. The report specifically analyzes Venice, Italy, as a cruise destination, exploring its unique features and challenges.
- Internal and external factors in itinerary planning
- Analysis of Venice as a cruise destination
- Importance of customer preferences and market segmentation
- The role of logistics and infrastructure in itinerary planning
- The impact of tourism policy and regulations on cruise destinations
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter emphasizes the crucial role of itinerary planning in attracting passengers and generating profit for cruise companies. It highlights the importance of differentiation and selling through well-designed itineraries.
- A) Internal and External Factors of Itinerary Planning: This section delves into the factors that influence the creation of itineraries, dividing them into internal (controllable) and external (uncontrollable) factors. It discusses factors such as corporate responsibility, budget constraints, logistical considerations, target market preferences, vessel characteristics, cruise route options, infrastructure, tourism policy, customer demand, and nautical considerations.
Schlüsselwörter (Keywords)
This report explores key concepts such as cruise itinerary planning, internal and external factors, cruise destination analysis, Venice, tourism policy, logistics, customer preferences, market segmentation, and vessel characteristics.
Frequently Asked Questions
Why is itinerary planning crucial for cruise companies?
Itinerary planning is essential because the cruise vessel only generates profit when carrying paying passengers, and the itinerary is the main tool for differentiation and attracting customers.
What are internal factors in cruise itinerary planning?
Internal factors include controllable elements like budget constraints, vessel characteristics, and corporate responsibility.
What are external factors affecting cruise routes?
External factors are uncontrollable elements such as tourism policy, infrastructure at ports, and customer demand.
How is Venice analyzed as a cruise destination?
The report analyzes Venice's unique features, logistical challenges, and the impact of tourism regulations on its status as a top destination.
What role does market segmentation play in planning?
Market segmentation helps companies tailor itineraries to specific target market preferences to maximize bookings.
- Quote paper
- Jens Kaulbars (Author), 2007, Itinerary planning and Venice: Cruise destination, Munich, GRIN Verlag, https://www.grin.com/document/89036
