Excerpt
III. Table of contents:
Inhaltsverzeichnis
I. Abstract:
II. Acknowledgement:
III. Table of contents:
IV. List of Tables:
V. List of Appendices
Chapter 1: Introduction
1.1 Study Rational
1.2 Research Aim
1.3 Research Objectives
1.4 Methodology Overview
1.5 Chapter overview
Chapter 2: Literature Review
2.1 Introduction
2.2 Government
2.3 Soft Power
2.4 Nation Branding
2.5 The Importance of the Media
2.6 The 2012 London Olympic Games
2.7 Concluding remarks
Chapter 3: Research Methodology and Methods
3.1 Introduction
3.2 Methodology
3.3 Methods
3.4 Data quality
3.5 Ethical Considerations
Chapter 4: Research results
4.1 Germans perception of Britain's image
4.2 Governments influence to improve the countries image
4.3 Media sources informing German people's image of Britain
4.4 Opening Ceremony
4.5 German people's awareness of 2012 Olympic Games in London
4.6 Germans people's perception of Britain's as a welcoming destination
4.7 People's perception after the 2012 London Olympic Games
Chapter 5: Conclusion
5.1 Conclusions
5.2 Limitations
5.3 Recommendation
6. References
7. Appendices
- Quote paper
- Stefanie Stritt (Author), 2016, Has Hosting the London 2012 Olympic Games Changed the German Perception of Britain?, Munich, GRIN Verlag, https://www.grin.com/document/911208
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