Has Hosting the London 2012 Olympic Games Changed the German Perception of Britain?

Bachelor Thesis , 2016 , 59 Pages , Grade: 1,8

Politics - Topic: International relations

This dissertation aims to examine the methods and theories created to guide the concept of nation reputation through the host of the 2012 Olympic Games. To further to explore the German people’s awareness of the UK after the 2012 Olympic Games and whether or not the Game has changed the perception by interviewing six sport and Olympic interested German people.

It is identified that German people already had an overall positive view of the United Kingdom. The opening ceremony has been the most watched part of the Games and the atmosphere combined the perception about the Britain's and the "Queen" and "James Bond" was the most associated attraction with the Olympic Games. The most relevant source to inform the German people was identified as Newspaper, Television and Social Media. Nevertheless, a glimpse expressed negative images of Britain.

The majority of the Interviewees were not able to identify whether the Olympic Games worked well. At least half of the interviewees expressed a general disagreement with a possible alternation of their perception of Britain due to positive media coverage during the 2012 London Olympic Games.

Inhaltsverzeichnis (Table of Contents)

• Abstract:
• Acknowledgement:
• Table of contents:
• List of Tables:
• List of Appendices:
• Chapter 1: Introduction
  • 1.1 Study Rational
  • 1.2 Research Aim
  • 1.3 Research Objectives
  • 1.4 Methodology Overview
  • 1.5 Chapter overview
• Chapter 2: Literature Review
  • 2.1 Introduction
  • 2.2 Government
  • 2.3 Soft Power
  • 2.4 Nation Branding
  • 2.5 The Importance of the Media
  • 2.6 The 2012 London Olympic Games
  • 2.7 Concluding remarks
• Chapter 3: Research Methodology and Methods
  • 3.1 Introduction
  • 3.2 Methodology
  • 3.3 Methods
  • 3.4 Data quality
  • 3.5 Ethical Considerations
• Chapter 4: Research results
  • 4.1 Germans perception of Britain's image
  • 4.2 Governments influence to improve the countries image
  • 4.3 Media sources informing German people's image of Britain
  • 4.4 Opening Ceremony
  • 4.5 German people's awareness of 2012 Olympic Games in London
  • 4.6 Germans people's perception of Britain's as a welcoming destination
  • 4.7 People's perception after the 2012 London Olympic Games
• Chapter 5: Conclusion
  • 5.1 Conclusions
  • 5.2 Limitations
  • 5.3 Recommendation
• References
• Appendices

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation investigates the impact of the 2012 London Olympic Games on German perceptions of the United Kingdom. The study examines methods and theories related to nation reputation building through mega-events like the Olympics, focusing on the German public's awareness and perception of the UK following the Games. Key themes explored in the dissertation include:

• Nation branding and reputation management through mega-events.
• The role of government in shaping national image.
• The impact of media coverage on public perception.
• The influence of the Olympic Games on international relations.
• The effectiveness of the London 2012 Olympic Games in changing German perceptions of the UK.

Zusammenfassung der Kapitel (Chapter Summaries)

• Chapter 1: Introduction: This chapter introduces the study's rationale, research aim, objectives, methodology overview, and provides a roadmap for the dissertation.
• Chapter 2: Literature Review: This chapter explores relevant theories and concepts related to nation branding, government influence, soft power, the role of media, and the impact of the 2012 London Olympic Games.
• Chapter 3: Research Methodology and Methods: This chapter outlines the methodological approach, data collection methods, data quality considerations, and ethical guidelines used in the study.
• Chapter 4: Research results: This chapter presents the findings of the study, focusing on the German public's perception of Britain's image, the government's influence, media sources informing perception, the impact of the opening ceremony, and the overall awareness and perception of the London 2012 Olympic Games.

Schlüsselwörter (Keywords)

The key themes and concepts explored in this dissertation include nation branding, soft power, mega-events, the 2012 London Olympic Games, public perception, media influence, government strategy, and international relations. The study focuses on analyzing the effectiveness of mega-events in shaping national image and understanding the role of media in influencing public perception.

• College: University of Brighton
• Grade: 1,8
• Author: Stefanie Stritt (Author)
• Publication Year: 2016
• Pages: 59
• Catalog Number: V911208
• ISBN (eBook): 9783346226815
• ISBN (Book): 9783346226822
• Language: English
• Tags: Event, Politic, Image, Events, Olympischespiele