Building and maintaining strong business relationships is highly valued by companies and can be achieved through proper use of Social Capital. Due to technological developments and the growth of social media and online networking sites, Social Capital is not only accumulated offline anymore.
Moreover, the Internet established a new way of accruing Social Capital online by making use of new communication channels and thereby, enables managers to strengthen their ties within the business world. Not only business-to-business relationships but also business-to-customers relationships can be improved through Social Capital online. Not only big, well-established firms but also smaller firms and start-ups can benefit significantly from this less-costly way of building business relationships. In the following, it will be discussed how Social Capital can be accrued in the digital era and to what extend this can be beneficial to entrepreneurial firms.
Inhaltsverzeichnis (Table of Contents)
- I. Introduction
- II. Social Capital Accumulation from a Managerial Perspective
- 1. Literature Review
- 2. Practical Implications
- 3. Suggestions for Future Research
- III. Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work aims to investigate the impact of technological advancements on the accumulation of social capital, specifically focusing on how managers can utilize social capital in the digital age for business development and growth. The text examines how social capital is defined and accrued traditionally, explores the benefits and risks of online social capital acquisition, and analyzes its implications for entrepreneurial firms.
- The definition and conceptualization of social capital in management contexts
- Traditional and digital methods of social capital accumulation
- Benefits and risks associated with accruing social capital online
- The role of social capital in strengthening business relationships and resource acquisition
- The impact of social capital on entrepreneurial firms, particularly smaller companies and startups
Zusammenfassung der Kapitel (Chapter Summaries)
- I. Introduction: This chapter introduces the concept of social capital and its significance in various fields, including economics and management. It highlights the increasing importance of social capital in the digital age due to the growth of social media and online networking sites.
- II. Social Capital Accumulation from a Managerial Perspective: This chapter provides a detailed exploration of social capital from a managerial perspective. It delves into the literature review, discussing various definitions of social capital and its traditional accumulation methods. The chapter also examines the potential benefits and risks of accruing social capital online, emphasizing the importance of online networking platforms for building business relationships.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this text include social capital, management relationships, digital age, online networking sites, social media, business relationships, entrepreneurial firms, bridging and bonding social capital, weak and strong ties, information exchange, resource acquisition, and the impact of social capital on different types of businesses.
- Quote paper
- Elena Thole (Author), 2017, Social Capital in the Digital Age. How to Accrue Social Capital in the Digital Era?, Munich, GRIN Verlag, https://www.grin.com/document/912951
