The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview


Bachelorarbeit, 2017

35 Seiten, Note: 2,0


Leseprobe


Table of Contents

Table of Contents

List of Figures

List of Tables

List of Abbreviations

1 Chapter 1: Introduction
1.1 Introduction
1.2 Structure of Thesis

2 Chapter 2: Literature Review on Private Label Brand Image
2.1 Private Label Brand Image
2.2 Consumer Attitudes towards Private Label Brands
2.3 Moderators of Private Label Brand Image

3 Chapter 3: Literature Review on Store Image
3.1 Store Image
3.2 Dimensions of Store Image
3.3 Moderators of Store Image

4 Chapter 4: The Interrelationship between Private Label Brand Image and Store Image
4.1 The Impact of Private Label Brand Image on Store Image
4.2 The Impact of Store Image on Private Label Brand Image
4.3 Reflective Abstract of the Interrelation between Private Label Brand Image and Store Image

5 Chapter 5: Conclusion and Implications for Future Research
5.1 Conclusion
5.2 Implications for Future Research

6 References

Ende der Leseprobe aus 35 Seiten

Details

Titel
The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview
Hochschule
Universität Münster
Note
2,0
Autor
Jahr
2017
Seiten
35
Katalognummer
V915008
ISBN (eBook)
9783346230782
ISBN (Buch)
9783346230799
Sprache
Englisch
Schlagworte
Private Label Brands, Store Image, Literature Review, Bachelorarbeit, Thesis, Marketing, Brand, Consumer Attitude
Arbeit zitieren
Jana Defontis (Autor:in), 2017, The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview, München, GRIN Verlag, https://www.grin.com/document/915008

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