This paper will deal with the topic of digital transformation in the fashion industry. The term digital transformation and the effects of digitization on the entire value chain will be explained and illustrated using the example of Zalando.
Over the last few years, the effects of digitization have become more and more perceptible in the daily lives of fashion consumers. New technologies and globalization open up new ways to consumption, production and commerce and have fundamentally changed the consumer behaviour.
Therefore, fashion companies need to adapt and transform their business strategies. This is necessary in order to be able to stand up to new challenges, take advantage of the opportunities offered by digitization and ensure sustainable corporate success. So far, innovations are being tested in many areas, but few of the major fashion brands have managed a complete digital transformation in all areas of their value chain.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Digital Transformation
- Digital Transformation in Fashion Industry
- Product Development and Support Functions
- Supply Chain and Distribution
- Customer Experience
- Strategies
- Digital Transformation in Fashion Industry
- Case study Zalando
- Zalando's Business Model
- Digital Transformation at Zalando
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work examines the effects of digitalization on the fashion industry, specifically focusing on how companies can adapt and transform their business strategies to thrive in the digital age. The primary objective is to analyze the impact of digital transformation on the entire value chain within the fashion industry, using the example of Zalando to illustrate key principles and strategies.
- Digital Transformation in the Fashion Industry
- Adapting Business Strategies to Digitalization
- The Impact of Digital Transformation on the Value Chain
- Case Study Analysis of Zalando
- Strategies for Sustainable Corporate Success in the Digital Age
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the topic of digitalization and its growing influence on fashion consumers. It highlights the need for fashion companies to adapt their business strategies to meet the challenges and opportunities presented by digitalization.
- Digital Transformation: This chapter defines and explores the concept of digital transformation (DT) within the context of business. It discusses the benefits and challenges of DT for companies worldwide, emphasizing its importance for all industries, including fashion.
- Digital Transformation in Fashion Industry: This chapter delves into the specific impact of digitalization on the fashion industry. It examines how digital approaches, such as the use of customer data and social media, can be used to meet evolving customer needs and create a competitive advantage.
- Product Development and Support Functions: This chapter explores the use of digital solutions in product development and support functions within the fashion industry. It discusses the benefits of 3D design and digital showrooms, and how these solutions can improve efficiency and sustainability.
Schlüsselwörter (Keywords)
This work focuses on the key concepts of digital transformation, the fashion industry, customer experience, value chain, and business strategy adaptation. The research explores the use of digital technologies such as 3D design, social media, and customer data analysis, and examines the case study of Zalando as a leading example of digital transformation within the fashion industry.
- Quote paper
- Anonym (Author), 2020, The Digital Transformation in the Fashion Industry, Munich, GRIN Verlag, https://www.grin.com/document/921592
