How digital is today's leadership in view of time change? Which success factors speak for a good DL and what kinds of changes are needed with regard to everyday working life in companies? These and further questions are discussed in this paper.
The aim of this paper is to focus specifically on DL and at the same time to answer the question of how today's leadership and management can manifest itself in the digital world. For this reason, the topic of digitalisation, which consists of the relevance, as well as the definitions of digitalisation, leadership and the combination of both, will be analysed in more detail in chapter 2 at the beginning of this work. Furthermore, the changes in the general workday are also examined in a more thorough way. Taking into account the previously acquired knowledge, the paper then concentrates on the capabilities and success factors of DL based on DT. In addition, the paper also deals with a comparison of leadership and management and closes with the challenges. The theoretically based facts are then followed by the practical example of Google in chapter 4. After a short presentation of the company and its culture, the paper goes on to DL at Google. Finally, the work concludes with a summary of the main findings on the relevant topic in chapter 5, and at the same time also presents an outlook.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem Statement
- Aim and Structure of the Paper
- Digitalisation: Importance and Consequences
- Relevance of Digitalisation
- Digitalisation and Leadership
- Changes in work in the Digital Age
- Level of Technology
- Level of Organisation
- Level of Workers and Employees
- Digital Leadership: Management Competence for the Digital Transformation
- Digital Transformation
- Key Leadership Capabilities
- Success Factors
- Leadership vs. Management
- Challenges of Digital Leadership
- Digital Leadership by the example of Google
- Company Presentation
- Corporate Culture
- Digital Leadership by Google
- Conclusion and Outlook
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to explore the concept of digital leadership in the context of digital transformation. It examines the impact of digitalization on both work and leadership, highlighting the key competencies and challenges that emerge in this new environment. The paper also analyzes a specific example of digital leadership in practice, using Google as a case study.
- The increasing relevance of digitalization and its impact on work and leadership
- The key competencies and skills required for effective digital leadership
- The challenges associated with digital leadership in a rapidly evolving digital environment
- The characteristics of digital leadership as demonstrated by Google
- The potential of digital leadership to drive successful digital transformation
Zusammenfassung der Kapitel (Chapter Summaries)
The paper begins by introducing the problem statement, outlining the importance of understanding digital leadership in the current digital age. The introduction also clarifies the aim and structure of the paper, providing a roadmap for the reader. Chapter 2 delves into the significance of digitalization and its profound impact on work and leadership. This chapter discusses the changes that digitalization brings about in the workplace, particularly focusing on the evolving roles and responsibilities of workers and employees. Chapter 3 examines the core competencies and skills required for effective digital leadership. It explores the concept of digital transformation and identifies the key success factors that enable organizations to thrive in a digital landscape. The chapter also highlights the distinction between leadership and management in a digital context. Chapter 4 presents Google as a case study of digital leadership in practice. It provides an overview of the company's culture and leadership approach, examining how Google has successfully embraced digital transformation. This chapter serves as an example of how digital leadership principles can be applied in a real-world setting. The paper concludes with a summary of key findings and future outlook, emphasizing the importance of adapting leadership styles to navigate the complexities of the digital age.
Schlüsselwörter (Keywords)
This paper focuses on the crucial concepts of digital leadership, digital transformation, and the impact of digitalization on work and leadership. Key themes include the changing nature of work in the digital age, the essential skills and competencies required for digital leadership, and the challenges associated with leading in a digital environment. The paper also draws upon examples of successful digital leadership, such as the case study of Google, to illustrate the practical application of these concepts.
- Quote paper
- Anonym (Author), 2018, Managing and leading in times of digitalisation. Which factors speak for a good digital leadership in everyday working life?, Munich, GRIN Verlag, https://www.grin.com/document/922570
