This paper aims to explore different types of tourist taxes and the motives for implementing them, as well as the impacts they induce on different stakeholders. Further, the topic of sustainability in tourism is elucidated. The research then deals with the willingness of German tourists to pay those taxes under different circumstances. As the literature review revealed a few qualitative studies on this topic, a quantitative approach was chosen, in order to test the results of these studies and the resulting hypotheses.
It was expected, that tourists are likely to change their travel behavior due to the implementation of taxes, it was rather expected that they would not be willing to pay them. However, the study showed, that most participants are willing to pay a tourist tax, if the allocated funds are used to ensure the environmental sustainability of a destination. The factor which mostly influences the willingness to pay, is the respondents’ attitude towards sustainability. Secondly, it was discovered that confidence in the implemented action seems to be of big importance. Participants who trust that allocated funds are used for the mentioned purposes, show a higher willingness to pay. Concludingly, local governments of tourist destination should increase their trustworthiness, by being more transparent, not only in collecting taxes, but also in finding appropriate purposes for spending the money on. Tourists are more likely to pay, if it is for the ‘right’ cause.
As the overtourism problem increases around the world, many popular tourist destinations are resorting to measures, which are supposed to solve the problem totally, or to at least find ways to compensate the adverse effects created by tourism. One of these measures is the implementation of tourist taxes, which has become increasingly popular amongst several tourism destinations. Depending on how the funds created by these taxes are used, they could for example ensure the sustainability of a destination.
Inhaltsverzeichnis (Table of Contents)
- 1.0 Introduction
- 2.0 Literature review
- 2.1 Tourist tax
- 2.1.1 Types of tourist taxes
- 2.1.2 Motives for implementing a tourist tax
- 2.1.3 Impacts of tourist taxes on the different stakeholders
- 2.2 Willingness to pay
- 2.3 Sustainability
- 2.3.1 Sustainability in tourism
- 2.3.2 Negative impacts of tourism on a destination
- 2.1 Tourist tax
- 3.0 Research design
- 3.1 Methodology
- 3.2 Hypotheses
- 3.3 Questionnaire design
- 3.4 Data collection
- 4.0 Results
- 4.1 Data analysis
- 4.2 Discussion
- 4.3 Limitations
- 5.0 Conclusion
- 6.0 Recommendations and further research
- 7.0 References
- 8.0 Appendix
- Appendix a Questionnaire
- Appendix b - Survey results
- Appendix c - Coding table
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The objective of this paper is to examine the implementation of tourist taxes in different tourism destinations, focusing on the types of taxes, their motives, and the impacts they have on various stakeholders. The paper also explores the concept of sustainability in tourism, particularly the negative effects of tourism on destinations. Furthermore, the research investigates the willingness of German tourists to pay these taxes under varying circumstances. This study is conducted through a quantitative approach, aiming to test the findings of previous qualitative research and the resulting hypotheses.
- Tourist tax implementation and its various types
- Motives behind implementing tourist taxes
- Impacts of tourist taxes on different stakeholders
- Sustainability in tourism and its challenges
- Willingness of tourists to pay taxes
Zusammenfassung der Kapitel (Chapter Summaries)
- 1.0 Introduction: This chapter introduces the growing problem of overtourism and the increasing implementation of tourist taxes as a potential solution. It highlights the shift from using taxes for promotion to managing visitor streams and mitigating the effects of overtourism. Examples of destinations like Venice, facing challenges related to excessive tourism, are discussed, and the potential benefits of tourist taxes in preserving facilities, infrastructure, and the environment are explored.
- 2.0 Literature review: This chapter provides an overview of existing research on tourist taxes, exploring different types, motives for implementation, and impacts on stakeholders. The concept of willingness to pay and the significance of sustainability in tourism are also examined.
- 3.0 Research design: This chapter outlines the research methodology used, including the hypotheses tested, questionnaire design, and data collection methods.
- 4.0 Results: This chapter presents the findings of the quantitative analysis, including data analysis, discussion of the results, and a consideration of the study's limitations.
Schlüsselwörter (Keywords)
The main focus topics of this research include overtourism, tourist taxes, sustainability in tourism, willingness to pay, and the impact of taxes on different stakeholders. The paper uses a quantitative research approach to analyze the data and test hypotheses, contributing to the existing literature on tourism management and destination sustainability.
- Quote paper
- Zeyna Elschnig (Author), 2019, Tourist Tax for Destination Sustainability. Influencing Factors of Tourists' Willingness to Pay, Munich, GRIN Verlag, https://www.grin.com/document/923827
